A Cut Above: IAF releases Grey campaign: Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.
Express Group set to woo youngsters with new video-driven website: The Express Group has launched a new website focussed on the youth. InUth, which has been billed as “the homepage of Indian millennials”, will be a multi-platform and video-driven website. “The website is an attempt by The Indian Express Group to launch a video-first platform.
Culture Machine launches ‘Om Bhajan Bhakti’, a devotional content digital channel: Culture Machine, a digital content media company, recently launched a devotional channel for the digital platform called ‘Om Bhajan Bhakti‘. The channel will combine stories from the world of devotion, and pair them with Facebook Live and 360-degree videos of rituals, for the first time on Facebook.
Mobile is third-largest advertising medium in India: MMA Report: The Mobile Marketing Association (MMA) in association with GroupM has released a report on India’s mobile marketing ecosystem. The ‘Mobile Ecosystem and Sizing Report’ says the mobile medium is the third-largest mass media in India in terms of ad spends, after television and print. The ad spends on mobile media is estimated to be Rs 4,200 crore by the end of 2016, and is expected to grow to Rs 10,000 crore by the end of 2018.
Raymond redefines ‘white’ with its new campaign: The Raymond Whites campaign conceptualised in-house is based on the importance of white clothing in the life of men and how the colour means more than just one thing. Four prominent personalities from different walks of life were all presented with a hand-picked Raymond White shirt, to unbox and to share what they feel about ‘white’ as a concept and not just a colour, on digital.
Dentsu India bags strategic and creative duties for FundsIndia.com: Dentsu India, an integrated full-service communications agency, has been awarded the strategic and creative mandate for FundsIndia.com, which claims to be India’s friendliest investment platform. The account was won following a multi-agency pitch.
TheSmallBigIdea bags creative mandate for Canapure Canola Oil: Canapure, a Canadian Agro company manufacturing and distributing Canola Oil, has awarded its marketing communication mandate to TheSmallBigIdea (TSBI). The mandate was won through a multi-agency pitch.