Olympic Gold Quest Partners with Twitter for Indian Olympians: Olympic Gold Quest has partnered with Twitter to let Indian fans become a part of the journey with the Olympians and Olympics sports. The not-for-profit foundation supports the training and preparation of India’s top athletes.
Experience the Heart of India through a Child’s Lens with MP Tourism’s New Spot: In a related move, Madhya Pradesh Tourism has released its latest ad campaign titled, ‘ MP Mein Dil Hua Bache Sa‘. The campaign is designed and conceptualized by Ogilvy and Mather and draws parallel between the way a toddler looks at the toys and the first time a visitor comes to the state.
ABC Digital is a big achievement despite pricing constraints: Shashi Sinha: The Audit Bureau of Circulations (ABC), an independent body that provides audited newspaper and magazine circulation, formally announced its digital measurement service, which goes live from Q3 2016 earlier this month.
DigitasLBi creates VR experience for OnePlus 3 launch: OnePlus, the global technology start-up, is launching its third flagship smartphone in virtual space. Behind this creative and breakthrough use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi.
Voonik raises $20 million in series-B funding: Voonik, India’s largest fashion marketplace has raised $20 million in Series-B round of funding. Sequoia India led the round with participation from Times Internet, Seedfund, Beenos, Beenext, Parkwood Bespin, Tancom Investments and Kunal Shah.
InMobi helps e-tailers maximize sales on mobile channels: InMobi, a global mobile advertising and discovery platform, has announced that its remarketing platform, powered by Miip, is enabling leading ecommerce companies in India drive up to 7% of sales.
Mobile internet consumption to grow 28% in 2016: Zenith Media: The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecasts, published today. The consumption of all other media – including desktop internet – will decline, by 3.4% in total.
Titan Octane is out with its latest ad ‘Feel the speed’: Titan Octane aired their latest ad film. The new campaign positions Octane as a watch that embodies the sporty and energetic side of the modern Indian male, and brings alive the core thought of ‘Speed’ in a thrilling manner.
New Datsun redi-GO campaign aims to inspire young risers: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.
Zoya Masterpieces’ encapsulates timeless stories: Luxury diamond boutique from the House of Tata, Zoya, has launched a set of new commercials for their all new collection Zoya Masterpieces. The ads, created by MullenLowe Lintas, places focus on the importance of master craftsmanship and the inspirations from around the world that influence the brand’s designs. Veteran actor Kabir Bedi has been roped in to lend his voice for the commercials.