An ode to chai, from Happy Creative Services and Chai Point: Chai Point joins hands with Happy Creative Services to make a film — an ode to chai (tea) and how it fuels India. With countless tea stalls that line the road to the home-made brews, chai is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries — social, economic or otherwise — to fuel an entire nation.
Voot launches all-new web series: Voot Originals has announced the launch of its latest show, ‘It’s Not That Simple’, from October 8. Voot is the OTT platform of Viacom 18, and since its launch in May, 2016, Voot has garnered more than 10 million app downloads, over 15 million monthly active users across mobile and web with viewers spending about 40 minutes on an average per day.
Facebook-FICCI to promote social sector innovations: The Federation of Indian Chambers of Commerce and Industry (FICCI) and Facebook have joined to augment the Millennium Alliance (MA) initiative.Facebook has joined hands with FICCI as an Outreach and Knowledge partner to support and expand the development of the social enterprise sector in India.
Tanishq looks to add the glitter of gold to this Diwali: Tanishq has launched an ad film for the festive season conceptualised by Lowe Lintas. The film emphasises the association of gifting gold jewellery during the festivities. The film with a peppy soundtrack captures festivities in different scenarios, with one commonality – the act of gifting Tanishq jewellery to one’s loved ones, brightening their festival. It ends with the line “Aao manaye Tanishqwali Diwali” (Come, let’s celebrate a Tanishq Diwali).
Mitsubishi launches digital campaign on CNN: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.
Clipbyte launches OTT platform for sharing private videos: The Mumbai-based start-up Clipbyte, a video and analytic e-commerce portal that facilitates media monitoring, has launched an over-the-top content delivery platform for private video sharing.
Radio Mirchi and Gaana.com partner in a content sharing alliance: Gaana.com, an online music broadcasting app, is expanding its mix of unique and exclusive audio content by adding Mirchi Murga and Hansi ke Phuwarey, two of Radio Mirchi’s most popular humour shows.
NatureFresh uses Dhoni in-film ad saying ‘Raho Har Pal Active’: NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the new brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360 degree plan.
‘You can save her’ Paperboat in Magic Bus: Magic Bus launched its first-ever public appeal TVC ‘You can save her’. The video, featuring Abhishek Bachchan, is aimed at the public and attempts to spur involvement in ending poverty.
Amagi Launches an Online Media Planning and Buying Commerce Platform: Amagi Media Labs, a geo-targeted advertisement solutions firm, has announced the release of a first-of-its-kind targeted media planning and ad buying platform for television ad spots. The portal has been named AmagiMIX, and it aims to cater to the needs of small and medium businesses who wish to move beyond print, radio or digital media to advertise their brands to larger audience sets via television.
TVF Writes Another Success Story as ‘Tripling’ Crosses 12 Million Views: After producing successful web shows like ‘Pitchers’ and ‘Permanent Roommates’, The Viral Fever (TVF) launched ‘Tripling’ around a month back. The show, which concluded on October 2, has already crossed 12 million views, racing towards the viewership numbers of the content creator’s most successful show, Permanent Roommates 2 which has got around 15 million views so far.