Millennials small part of FB’s audience share in West; lead in India & Indonesia: Millennials make up a far smaller share of Facebook’s active audience in Western markets when compared to their developing nation counterparts, according to the Digital in 2016 report released by global social media agency We Are Social.
Kia Walken Closet adds Pizzazz: Kia’s 2016 Super Bowl campaign, “Walken Closet”, promotes the 2016 Kia Optima through a focus on adding pizzazz, led by actor Christopher Walken. A young man heads to the Walken closet (walk-in closet) in search of his beige socks.
Why Dell Is Betting Big on the Internet of Things: While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a step ahead by building the tools needed to power the billions of gadgets.
CNN brings its digital ‘war room’ to London: CNN is aggressively expanding its CNNMoney vertical internationally, starting in London where it’s building a 12-person digital “war room.”
Why Budweiser teamed up with live music app Dice to reach UK college kids: As part of the Budweiser Live Project, the Anheuser Busch brand showcased live acts around nine different cities in October, including the Wombats in Glasgow and Twin Atlantic in Cardiff. To handle the marketing and get tickets out, it used ticketing and gig app, Dice.