Millennials (18-34 in 2015) the children of Baby Boomers or Generation Xers are projected to number 75.3 million, surpassing the projected 74.9 million Boomers (ages 51 to 69). The Pew Research Center, an American think tank organization, defined Millennials as being born from 1981 to 1997. These millenials are today re-defining the internet and content consumption on the web. This growing trend also finds a decent mention in the influential annual assessment of the Internet economy by Mary Meeker.
Last month Meeker introduced her 196 page 2015 Internet Trends Report at the Code Conference in Rancho Palos Verdes. India – the emerging power in the internet landscape – finds a respectable place with China (Click here to find the complete 2015 Internet Trends Report).
Listed below are the 7 charts that would help understand, especially marketers, about the online behaviour of millennials.
1. Instagram and Snapchat continue to rise
2. For 87% millennials smartphones never leave their side, day or night
3. 76% take pictures and videos from their smartphones to post on social media
4. Millennials largest generation in workforce this year
5. Training, flexible work hours and cash bonuses are the three most valued work benefits
6. Like flexible work hours and technology at work
7. Most important thing to millenials is meaningful work
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