Honda Paper Wins: Honda’s stop-motion commercial Honda Paper has won recognition for animation at the AICP Show awards. Shot by director PES, the Honda Paper spot weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products.
Instagram Ads Now Include Mobile Banners: The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram.
Apple News is getting a redesign: Unlike last year at the Worldwide Developers Conference, where Apple News was a major focus, Apple vp Eddy Cue briefly mentioned the fledgling app today boasting that it now has 60 million monthly active users and 2,000 publishers using it.
As Snapchat’s ad biz expands, it’s pressing for shorter ads: On Monday, Snapchat announced plans to make it easier for brands to buy and produce its vertical video ads — now called Snap Ads — and to test ads inserted between stories, the collections of photos and videos that individuals post for people who follow them to see.
How 3 brands are using Facebook Live to connect, engage & inspire their fans: Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel, Tastemade, all report seeing substantial engagement with their Facebook Live broadcasts.
Microsoft buys LinkedIn for $26.2 billion: Microsoft is buying LinkedIn. The all-cash deal is worth just over $26 billion. The deal was announced in pre-market trading this morning. LinkedIn shares were trading up nearly 50 percent, while Microsoft was down five percent, according to CNBC. In Q1 2016, LinkedIn reported earnings of $861 million.
How Insider is selling its newfound Facebook video expertise to brands: That didn’t take long. Since Facebook in April opened up a path for publishers to post videos with brand sponsors, Business Insider spinoff Insider has posted about 25 social video ads for brands including Diet Coke and Johnston and Murphy.