Culture Machine Acquires Telugu YouTube Channel, Micromax Starts Storytelling With Instant Articles

Indian digital news - Culture Machine has acquired popular youth Telugu YouTube channel, Viva, Micromax has set the ball rolling for immersive storytelling with Instant articles on Facebook, and more

Permanent Roommates Season 2 Grows 100% in Viewership, TVF Says It’s The New Indian Family Show: Permanent Roommates is getting critical acclaim as well as millions of viewership for its un-conventional and progressive approach.

Micromax Starts Storytelling on Facebook With Instant Articles: Micromax has set the ball rolling for immersive storytelling in a snappy-loading format, with Instant articles on Facebook. As India’s first non-publishing brand, Micromax is leading the way for others with Instant Articles, which load 10 times faster than standard mobile web articles.

Culture Machine Acquires Viva: With an aim to strengthen the content creation space in South India, Culture Machine, a digital media company, has acquired popular youth Telugu YouTube channel, Viva.

The Olympians Association of India Debuts on Twitter: With just a month for Rio 2016 Summer Olympics, a first-ever association of Indian Olympians by the Olympians, called The Olympians Association of India (OAI) was launched today.

foodpanda’s quirky TVC lists fresh offers, discounts: foodpanda has rolled out a new TVC by using the brand’s mascot, the Panda — highlighting new offers that the online food delivery platform brings through its app.

Shailesh Rao quits as Twitter VP AsiaPac, LatAM and Emerging Markets: Shailesh Rao, VP – Asia Pacific, Latin America & Emerging Markets at Twitter has quit the company. Rao will be leaving Twitter by the end of July, he said in a tweet.

Fly high hassle-free with Spicejet: Publicis Capital has created four TVCs with a touch of humour to showcase the benefits of travelling with the airlines – hot meals, spacious leg room and knocking off queues.

Razorfish India appoints Mitika Malhotra to Head Business Development-North: Razorfish, part of the Publicis.Sapient platform, announced the appointment of Mitika Malhotra as the Head of Business Development for North. Malhotra will be based in Razorfish India’s Gurgaon office.

FCB Ulka appoints John Thangaraj as executive planning director – North: FCB Ulka Advertising has appointed John Thangaraj as executive planning director – North. He joins FCB Ulka from Mindshare, where he was head of strategy, North.

Big Bazaar’s Eid campaign brings alive the ethos of unity: As the holy month of Ramzan draws to an end, preparations for Eid celebrations are in full swing. Cashing in on the festivities, brands are gearing up to attract consumers. Future Group’s Big Bazaar, in association with the creative agency DDB Mudra, has launched a new TVC.