Micromax India is in the news – they have announced a logo redesign contest in association with Talenthouse India, an online platform for artists. The winner will get an Apple MacBook Pro and acknowledgement of the logo creation on the corporate website of Micromax. This initiative is not only unique but also seems to be right on the spot targeting the youth of India. I found this crowdsourcing approach by Micromax quite ambitious and certainly paves the way towards a more social brand. So let’s explore the details.
The contest has been organized by Talenthouse and is open to all graphic designers, illustrators and anybody with a taste for logo design. The winner will be chosen from all qualified submissions with special consideration for the top voted entries. As the brand stands for Innovations that blow your mind, the logo should reflect the same i.e. young, innovative, outgoing, dynamic, energetic, etc. The deadline for the submission will be February 06, voting will start from February 07 and will end on February 23. The announcement of the winner will be on February 28. So hurry up, read the specifications and submit your entries here.
You can also enter the contest through the Micromax Facebook page through the tab ‘Logo Redesign Contest’. The tab takes you to the Talenthouse website page hosting the contest when you click details. The good thing here is Micromax does not ask you to ‘like‘ it’s page nor are there any complex steps to follow. Entries have already started pouring in and there is heavy debating going on about this move.
Why I think the Micromax logo redesign contest is cool?
- Micromax throwing open its ‘visual identity creation’ to the creative community at large, shows that it is ready to accept new perceptions of the brand. In addition, the public also feels a sense of ‘belongingness’ to the brand. Some cool branding!
- It’s cost-efficient and free promotions! Micromax has more designs to choose from instead of the regular set from an agency. Moreover, the sheer word-of-mouth publicity, the lobbying for votes, etc. will create the necessary buzz.
- It is an open contest and does not require participants to ‘like’ the brand on Facebook per se. This is a sign of evolution in social media, where earlier brands devised various ways to get folks to ‘like’ their page.
- The promotions is a win-win for the designers as well as Micromax – both get the required eyeballs and a decent launch platform.
- The brand has always personified a young, dynamic and fluid personality. Hence, this move also strengthens Micromax’s positioning in the market as the preferred mobile for youth.
Definitely this move is going to create lot of buzz in the business circles and also set a benchmark for large multinationals who are still hiding behind a logo. I think this is a trend that will be soon followed by more counterparts and raise the bar of social media.