Micromax 3.0 Is About Nuts. Guts. Glory, “WhatsApp News Groups” Need To Register In Kashmir

Indian digital news - Micromax 3.0, is a complete makeover by the brand with new log and TVC with a funky tagline, ‘WhatsApp news groups’ in Jammu and Kashmir should be registered with the District Social Media Center in the next 10 days, and more

Vineet Singh joins DigitasLBi as Client Partner: DigitasLBi India yesterday announced the appointment of Vineet Singh as Client Partner – Delhi. Singh comes with over 10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi.

Rage appoints Neville Medhora as India Head: Medhora till recently was the head of Rediffusion Y&R’s Mumbai office. Medhora joins Rage after a twenty-year journey that traversed most of the leading advertising agencies in India. He has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT.

Omnicom Media Group India appoints Sudhir Nair to Head Digital: Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD as well as lead its growth and momentum.

‘Keep Chillin, Keep Flippin’ in a pair of Relaxo Bahamas, says Salman Khan: Relaxo, a leading footwear brand in India, has launched a brand of trendy and colourful flip-flops, named after the island country ‘Bahamas’ ‒ popular as a tourist destination worldwide. Arms Communications, has created a funky commercial to promote the fashionable summer slippers, featuring Bollywood actor, Salman Khan.

Above 50 lakh watch Culture Machine on YouTube: Culture Machine affirms its position as the numero uno digital media network, as its viewership crosses the 500 million mark on YouTube, 19 million on Facebook and 1.4 billion watch minutes. The company has produced 7.8 billion minutes of content on YouTube in less than three years across genres, enabling it to attain the leadership position.

“WhatsApp news groups” need to register with Social Media Center in Kashmir: ‘WhatsApp news groups’ in Jammu and Kashmir should be registered with the District Social Media Center in the next 10 days the state government has ordered in response to violence in the region, reports CatchNews. It’s not clear how the state machinery plans to differentiate between ‘news groups’ and informal WhatsApp groups created by users.

Mullen Lintas wins creative duties of Gionee Mobiles: Gionee Mobiles has awarded its creative mandate to Mullen Lintas in order to build and popularise the brand in a highly competitive smartphone market. The agency will handle the strategy, planning, and the creative responsibilities of the brand. The account will be handled by the agency’s Delhi office.

Micromax 3.0 is about Nuts. Guts. Glory: Gurgaon-based consumer electronics company, Micromax Informatics, is already the tenth largest manufacturer of mobile phone handsets. The company now attempts a complete brand make-over with a new logo and a new commercial showcasing a brand philosophy, couched in a funky tagline ‒ ‘Nuts. Guts. Glory’.