AKQA takes majority stake in digital agency Potato: WPP-owned AKQA has taken a majority stake in Potato, a digital agency specialising in designing and building web apps.
TMZ’s Facebook live videos get 100,000 viewers: Advertisers might still be just dipping their toes in the Facebook Live water, but publishers are diving in headfirst.
Kohls at the Oscars: US department store chain Kohl’s made the most of their sponsorship of the Academy Awards broadcast this year with “Kohls at The Oscars”. A live Periscope Oscars Party was supplemented with four Kohls at the Oscars commercials in which family members lip sync acceptance speeches from from previous award ceremonies.
Android Rock Paper Scissors Be Together: Google used the 2016 Oscars awards night to launch “Android Rock, Paper and Scissors”, an animated television commercial tackling bullying and cliques. “Paper”, a new arrival at school, discovers that being similar to others does not necessarily lead to quick acceptance.
Meerkat is moving away from livestreams and toward being a video social network: Meerkat has come up with a solution of its own — they’re not shuttering, but they’re moving away from the livestream space, and moving towards a video social network instead.
Loving Vincent Van Gogh in animated paintings: Loving Vincent, a full feature painted animation film exploring the life and death of Dutch post impressionist painter Vincent Van Gogh, is nearing completion this year. The project, begun in 2011, is being directed by Polish painter Dorota Kobiela and British filmmaker Hugh Welchman, with the help of many other painters on set in Poland.
Twitter Editorial Director Karen Wickre Is Leaving the Company: Twitter’s editorial director, Karen Wickre, is leaving the company after more than four years.
New York Magazine Building Out Branded Content Studio: New York magazine, fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in the process of building out an in-house branded content studio.