Media.net sold to Chinese investors for $900 million, Limca’s new campaign comes with mobile recharge offers

Indian digital news of the day - Media.net had been acquired for about $900 million by a group of Chinese investors, Limca's new campaign focuses on the spirit of not giving up, and more

Firki Productions Forays into Branded Content Space: With an aim to provide digital content to brands, Firki Productions starts operations and enters into the Branded Content Space.

Internet Moguls Bags Digital Marketing Mandate of Ramee Group of Hotels: Internet Moguls has bagged the digital marketing duties of Ramee Group of Hotels. As part of the new mandate, the agency will take care of all the digital services including website designing and development, search engine marketing, search engine optimization, social media marketing, online reputation management, email marketing etc.

Vistara launches its first television commercial with brand ambassador Deepika Padukone: Vistara, the full-service carrier airlines, launched its first television spot on Aug 22. The multimedia campaign, conceptualised by Mullen Lintas, features Bollywood actor Deepika Padukone who was recently appointed as the company’s brand ambassador.

HTA Marketing Services wins itel Mobile’s creative duties: HTA Marketing Services, the parent company of JWT, has won the creative mandate of the Hong Kong-based itel Mobile, a brand owned by the television broadcasting and telecommunication services conglomerate Transmission Holdings.

Ad tech startup Media.net sold to Chinese investors in a $900 million deal: Advertising technology startup Media.net, founded by tech entrepreneur Divyank Turakhia, said on Monday it had been acquired for about $900 million by a group of Chinese investors.

LeEco partners with netCORE for digital marketing initiatives: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day.

In its new ad Vivel asks women to stand up against gender bias: Vivel, one of India’s most trusted brands, recently unveiled its ‘Ab Samjhauta Nahin’ brand campaign introducing a fresh, nuanced perspective of self-confidence that personifies the woman of today. It inspires women to question the social fabric that tends to stereotype and at times impede their lifestyle choices.

Dentsu Impact wins IKEA India business: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India.

Livon’s latest multimedia campaign targets college girls: Marico Limited’s Livon hair serum has launched its latest campaign featuring brand ambassador Kangana Ranaut. The #SalonNahinLivon campaign that targets college-going girls aims to drive relevance for the serum category and Livon through a sharp story and find a role for the brand in consumer’s life.

Asian Paints Ezycolour reinforces its expertise in colour and décor: The campaign that includes two TVCs is conceptualised by Ogilvy & Mather Mumbai and shows a husband trying to impress his wife to tell the story.

Limca’s new ad campaign comes with mobile recharge offers for users: Building on the Chor-Police “Phir Ho Ja Shuru” campaign, Limca, has further extended its campaign by introducing another TVC under the same tagline. The new ad campaign focuses on the spirit of not giving up and starting all over again after a physically exhausting task.

POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers: With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

SVG Media launches nNext, a media solutions platform for advertisers: nNext’s media solutions take advantage of technology to deliver transparent and more efficient campaigns for advertisers. The platform is able to offer live dashboards on media spends, automated hourly reporting, and other significant enhancements. The technology stack at nNext is also developed in-house and can be customised to clients’ needs.