
#FeelLoveUseHate: Why Adidas India Is Getting Virat Kohli To Talk About Love And Hate
Virat Kohli is the story of true grit and determination. Loved and loathed in equal measure by cricket crazy fans, the cricketer has now risen as the captain of the…
How Google Got The Indian Pulse Right For #WT20 Better Than Facebook & Twitter
India might have lost its first T20 match in the ongoing ICC World Cup with New Zealand. But one loss isn’t stopping the cricket frenzy nation to look forward to…
Adidas #FeelLoveUseHate With Virat Kohli, Animal Planet Launches #usetigeremoji
87% of mass affluents in India are on Twitter: IPSOS: New research from IPSOS shows that Twitter is increasingly adopted by the mass affluent across key markets in Asia. In…
Twitter Is Turning On Its New Algorithmic Timeline, UNICEF Storybook Wedding
EMarketer Reduces Projection for Twitter Ad Revenue in 2016: EMarketer has lowered its growth projections for Twitter’s ad revenue amid slowing user growth, the research company said. The micro-blogging site…
That Airtel 4G Girl Makes A Comeback But She Is Not Confident Of Her 4G Network
The Airtel 4G girl has earned so much brand recall that it would be foolish for the telecom carrier to let it go just like that. Airtel had rolled out…
#KhulKeKheloHoli - Parachute Advansed Nails It This Holi With The Perfect Long Format Film
Spring is in the air and the country is warming up to the much awaited festival of colours, Holi. Folks employed in big cities are leaving for home, families living…
Gatorade Expands Into Digital Fitness, Facebook Debuts ‘Lift API’
Gatorade expands into digital fitness with smart-cap bottle design: The global market for wearable fitness technology is estimated to reach $12.44 billion by 2022, a trend that isn’t missed by…
WatConsult Launches eCommencify, Airtel Girl Is Fed Up Of 4G
Times Internet elevates Satyan Gajwani as MD, Gautam Sinha is now CEO: Times Internet has elevated its CEO, Satyan Gajwani, as Managing Director, while Gautam Sinha will replace him as…
Google’s Hilarious Ads Tell You How Easy It Is To Search For Cricket This T20
There’s a difference between batting average and average batting. T20 is not a 20 minute tea break. And then there’s a doosra, teesra to decode. It’s tough being a newbie…
#PlayBold: Royal Challenge Rolls Out An Awesome Fan Anthem For Team India
‘Bold is Beautiful.’ ‘Get Fresh. Get Bold.’ ‘Be Bold. Be Anything.’ Apparently, playing bold is everything in this social age where people are bolder when it comes to expressing themselves,…
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Castrol Activ #ChalUdteHain Campaign, EC Patners With Twitter For #TN100percent drive
Castrol Activ disrupts social media with its #ChalUdteHain campaign: Media Agency, Mindshare and Digital Video Network, #fame come together with Castrol Activ to create a film that stands out from…
4 Reasons Why You Should Be A Part Of LI B2B Digital Campaign Awards 2015
According to Regalix B2B Marketers 2016 report, marketers expect content marketing and marketing automation to have the most impact on business in 2016. Content marketing will drive B2B in 2016….
Instagram Changing The Feed To An Algorithm, Honey Nut Cheerios #BringBackTheBees
Instagram confirms it’s changing the feed to an algorithm: Prepare to panic: Instagram said it’s changing users’ timelines to an algorithm. In a move that shadows its sister social network…
WedMeGood’s Inspiring Video Tells Curvy Brides To Own Their Day
‘Slim and sexy’ is such a given in our society that you can never find a matrimonial ad in the newspaper inviting ‘Big and healthy’ girls. Indian society does not…
How The Biba Silver Screen Innovation Grew The Ethnic Wear Brand’s Revenue By INR 60 Lakhs
When it comes to the perfect looking dress, women just can’t make up their mind. Isn’t this yellow too bright? Am I looking awkward in this outfit? Tell me which…
Royal Challenge Launches #PlayBold, Coke Releases First Desi Ad Under Taste The Feeling
Royal Challenge launches #PlayBold India anthem for cricket fans: Conceptualised by DDB Mudra, the campaign focusses on the modern-day young Indian who is ever ready to step out of his/her…
The New York Times Acquires Influencer Marketing Agency, Amazon May Soon Let You Pay With A Selfie
Penske Will Roll Out B-to-B Video Campaign During March Madness: The campaign is an extension of Penske’s “Moving Forward” effort — its first national b-to-b campaign — which broke last…
#FitToFight: Kangana Ranaut’s Personal Triumphs Seek To Inspire Women In Reebok Brand Story
Kangana Ranaut is the story of grit, determination and sweating it out against all odds. An outsider to the big bad world of Hindi cinema, the actress has often been…
Tata Coffee Grand’s Badass Granny All Set To Disrupt Coffee Advertising
Granny is sassy, granny is dapper, granny is that coffee-sipping badass rapper. Wrapped in yards of a silk saree over shiny gold shoes and overloaded with bling, she doles out…
BuzzFeed Launches New Ad Format At SXSW, British Vogue Testing Fashion News Alerts On WhatsApp
Ooredoo encourages fans to #StandForGood: Following on Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi, the company launched ‘Together We Do Wonders’, a sequel to the award-winning campaign, which…