McDonald’s walks down memory lane celebrating 20 years in India, Virat Kohli lets ‘The Best YOU’ win in new Wrogn campaign

Indian digital marketing news - McDonald's new campaign articulates how the small, but important joys have remained the same, Kohli faces his dark side in new campaign for his youth fashion brand, and more

McDonald’s walks down memory lane as it celebrates 20 years in India: Conceptualised by Leo Burnett, the brand’s new campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same despite so much else changing

Virat Kohli lets ‘The Best YOU’ win in new Wrogn campaign: Wrogn, the youth fashion brand by Virat Kohli, has rolled out its new advertising campaign ‘May the best You win’. The campaign’s imagery visualises Kohli facing his dark side exemplifying a battle that goes on inside everyone, whether it is fear, sadness, anxiety, frustrations and disappointments which torment and prevent an individual from experiencing happiness, peace, love and hope.

Sulekha.com rides the rap route in its first long format digital film: The brand talks about its ‘Zero Spam Assurance’ concept through Unique Virtual Number technology in its first-ever long format digital film created by a digital agency, Flying Cursor.

Publicis ropes in Manasi Kadne to head creative in Mumbai as ECD: Publicis Capital has announced the appointment of Manasi Kadne as ECD, to lead creative at its Mumbai office and the L’Oreal Garnier account. She will report to Bobby Pawar, MD and CCO, Publicis South Asia. She joins the agency from Ogilvy & Mather.

Reliance Entertainment launches Chillx, a multi-lingual app ‘Chillx’: Anil Ambani led Reliance Entertainment and digital media content and distribution company – FunOnGo Media & Entertainment, as part of a new venture, have launched an Android App, called ‘Chillx‘.Chillx, according to its makers is a digital entertainment departmental store that curates a mix of games, music, viral videos and clips, entertainment news, short films and full length movies.

Bausch and Lomb essays contact lens benefits with humour, says #DontBeASpectator: Bausch and Lomb has rolled out a campaign for its iConnect range of contact lenses. Two films are part of the campaign conceptualised by FCB Ulka.

Brands look to cash in on currency note withdrawal: Moments after prime minister Narendra Modi made the announcement that old Rs 500 and Rs 1000 current notes would not be legal tender in India, brands moved in. The move, a bid to curb fake currency and arrest black money, elicited real-time marketing efforts.

Finally YouTube has launched YouTube Kids in India: YouTube has now finally launched its YouTube Kids’ app in India both on Android and iOS. The release says that the content from the app can also be watched on big screen using Chromecast, Apple TV, game consoles or a smart TV. It also says that the app has been launched in over 20 countries around the world.

Gaana launches India’s first music streaming bot: Gaana, the music streaming app, has announced its new innovative and first-of-its-kind product feature ‘Gaana Facebook Messenger bot’. It is the world’s first music streaming bot inside the messenger app. Gaana has a huge fan base on Facebook, and this feature will help drive engagement and strengthen Gaana’s leadership position in the music streaming space.

Fun gets serious with Perfetti Van Melle’s new campaign: The campaign conceptualised by Ogilvy & Mather introduces Chupa Chups Sour Belt and Sour Bites, carving out a new ‘sweet-sour’ segment in the confectionery market, and encapsulates the brand philosophy of ‘Fun ko seriously lo!

Maruti Swift pushes adrenaline pedal with sports stars, says ‘Push Your Limits’: Maruti Suzuki has roped in cricketer AB de Villiers, boxer Vijender Singh and skydiver, Luke Aikins for a campaign for the Swift conceputalised by Dentsu Impact, which includes a TVC.

Full service mobile media agency, M&C Saatchi Mobile debuts in India: Leading global full service mobile media agency M&C Saatchi Mobile has debuted in India, setting up two offices in New Delhi and Bangalore. The company begins operations with two flagship clients – Ola and Swiggy.

Big Rattle Technologies wins digital mandate for Project Nanhi Kali: The mandate for Big Rattle Technologies is for website design and development, content production and search engine optimisation for Project Nanhi Kali.

India Gate Basmati Rice assigns creative to Lowe Lintas: MullenLowe Lintas Group’s Lowe Lintas has bagged the creative duties for India Gate Basmati Rice, while LinTeractive will handle digital duties. The account was won following a multi-agency pitch and will be managed by the agency’s Delhi office.