McDonald’s turns the Maharaja Mac into a ‘Social Burger’ with #ThodaTimeAur: Most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has created a campaign for McDonald’s – #ThodaTimeAur – to help the brand launch its new product offering, Maharaja Mac – the Social Burger.
Mahindra KUV100 looks to Dubsmash its way to youth: Mahindra & Mahindra is set to launch its car, the KUV100, on 15 January 2016. It is billed as a ‘SUV’ that will take on cars in the segment of the Maruti Suzuki Swift and the Hyundai i10 Grand. To build buzz prior to launch, the company roped in Bollywood actor Varun Dhawan as brand ambassador and released a series of initiatives to establish a connect with youth.
Bournvita Li’l Champs plays on the dubsmash factor with Kajol: Keeping this in mind, Cadbury Bournvita Li’l Champs, the specially formulated nutritional drink for children between the ages of 2 to 5, is back with a 360-degree campaign, featuring leading actress and mother of two, Kajol. Through this campaign, in a fun and engaging way, Kajol communicates to young mothers the importance of good nutrition to aid ‘brain development’ and Bournvita Lil Champs’ role in this important phase.
Content freshness and video quality important for Indian viewers: Vuclip: Vuclip, the mobile video on demand (VOD) service for emerging markets, released its Global Video Insights Report for the year 2015, comparing developing markets such as India with developed markets in terms video consumption behaviour of users. The insights are a result of a comprehensive online survey of 4600 users across six developing (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed (USA, UK, Singapore and Australia) markets.
Van Heusen brings in Infinite Analytics for its all-digital style studio in Bengaluru: Infinite Analytics, a company of MIT, enhances shopper experience by powering personalization at the first all-digital Van Heusen style studio located in Bengaluru.
IndusInd Bank ties up with PayU to launch digital banking for its users: The Hinduja Group promoted IndusInd Bank has tied up with PayU to launch its consumer banking products online, reports Business Standard. The bank is working on digital banking solutions that will work across social and commerce platforms, similar to internet banking offered by other banks. It will also launch co-branded digital consumer banking products in the next 4-6 months and make use of PayU’s OneTap, express checkout etc features.
Franklin Templeton Investments launches new ad campaign, urges investors to #AskWhatELSS: Franklin Templeton Investments has launched a digital-led integrated campaign, created by What’s Your Problem – WYP Brand Solutions Pvt. Ltd. for the ELSS category. E.L.S.S., which stands for Equity Linked Savings Scheme, is a Mutual Fund that offers tax benefits under Section 80C of the Income Tax Act.
UTI Mutual Fund’s new ad furthers ‘Haq ek behetar zindagi ka’ proposition: Having put out a campaign for UTI Mutual Funds last year, Contract Advertising’s first on-air ad for the year is a follow up to the brand’s 2015 ad. This youth-targeted campaign, which comprises two TV commercials, furthers UTI Mutual Fund’s proposition: Haq ek behetar zindagi ka (the right to a better life).