Protect Your Loved Ones Because Life May Not Give You A #SecondChance

Max Life Insurance has launched an insurance awareness initiative called 'Second Chance' that brings out stories of real people gifted with a second chance at life


In India, insurance is viewed largely as a tax-saving instrument. People put aside money every year to “invest” in insurance but is insurance really good only as an investment tool? Insuring life is to protect one’s family against financial troubles in the event of death of the insured life. However, most Indians, including myself, look at insurance as an investment option. “What will happen to my family after I die?” is something we hardly question ourselves!

Here is a campaign by Max Life Insurance that aims to build awareness about the need for protection through life insurance. Powered by stories, the campaign titled ‘Second Chance’ takes a realistic approach to insurance awareness by bringing in real life stories of people who were gifted with a second chance at life, and how taking steps to protect their families became their primary goal.

Aimed at inspiring people, these stories form the heart of the digital campaign powered by creative agency Ogilvy & Mather, Delhi and digital agency Flying Cursor. Second Chance is being supported through a dedicated website that houses all the ‘second chance stories’ along with information on the campaign. Besides, it provides information on the Max Life Online Term Plan and how it can help secure your family and also about life cover options available at Max Life.

This is the true story of Shalabh Goglani, an IT professional who took his life for granted until a near fatal accident makes him realize how precious he was for his family. The story includes inputs from his wife and parents too.


People can also share their own stories of second chance at the ‘Submit story’ tab. One needs to login with Facebook, Twitter or Google Plus and write their second chance story in the box provided. Meanwhile, Max Life has ensured the awareness drive spreads extensively through social media. The social media properties of Max Life are being leveraged to drive fans and followers to the website, while building social buzz around #IfIGotASecondChance.

In case you have had a near-death experience, this is the best opportunity to share it with the world. Your story could inspire others to rethink their priorities and protect their families. Get on to the ‘Second Chance’ website to share your story. Or share the second chance stories on the website with your friends and loved ones.