Max Life Insurance believes in catching them young. As part of the insurance brand’s iGenius programme, designed to guide parents in discovering their child’s hidden talent, Max Life Insurance had launched the Young Authors’ Hunt 2013, to help nurture the writing talent in them. The hunt for young authors was conducted across the age groups of 8 to 15 with Juniors forming the 12 and under category and Seniors category formed of 12 to 15 year olds, in schools all over India.
Currently having completed the second round, the hunt will see many young writers get published in a book by Rupa Publications India, after a final third round in September. The entries are being judged by a panel of established authors like Ruskin Bond and Chetan Bhagat, and prizes also include Kindle e-book readers, getting published in a children’s publication or an igenius e-book, Young Authors’ Scholarship worth Rs 5000 and children’s book hampers
The shortlisted young writers from round two will interact with the jury through a video conference for the final round!
It is interesting to see that Max Life has ensured to connect the online community of parents with the ongoing Young Authors’ Hunt. The Max Life Insurance Facebook page with nearly 350K fans, has been regularly updating about the hunt by sharing links from the igenius website. The page has also created Facebook Events for the various offline interactions like in-person meets with Bond and Bhagat, creative writing workshops and the contest rounds.
In addition, it shares a sneak peek into the stories submitted for the hunt, while also putting up the regular content focusing on parenting in today’s times, and preparing children for the times they are headed to. Serving as a guide to anxious parents, Max Life has managed to build an engaged community of parents through Facebook, while earning their trust and loyalty.