Mashable Goes Live With Its Indian Edition, Emami Defines A #handsomeLife

Indian digital marketing news that includes Mashable Goes Live With Its Indian Edition, Emami Defines A #handsomeLife

1. 50% of BBC’s users consume news on mobiles and tablets: BBC Global News is seeing traction in news consumption on its digital platform in India, video content being the key growth driver, reports Business Line. For this, the company is preparing to up its digital game by launching an app among other things. It is also developing mobile first video for digital platforms and that the launch of 4G will change the way video is consumed.

2. Cheil appoints Sagar Mahabaleshwarkar as Chief Creative Officer: Cheil India today announced the appointment of Sagar Mahabaleshwarkar as Chief Creative Officer at Cheil SWA. Mahabaleshwarkar will be responsible for the creative product of the company across all its business divisions.

3. Big Bazaar launches ‘Paper Patakha’ ad film as an extension to ‘Shubh Shuruaat’: At the advent of Diwali celebrations, Big Bazaar is back with an extension to the ‘Shubh Shuruaat’ campaign with the ‘Paper Patakha’ ad film by DDB Mudra West. Themed along the idea of giving consumers an opportunity to have a ‘Shubh Shuruaat’, the ‘Paper Patakha’ ad film shows a Big Bazaar staff member introducing the ‘Paper Patakha’ to a kid, who passes on the idea and popularizes it as the new ‘Patakha’.

4. MTR Foods focuses on strong family bonds: MTR Foods, a leading packaged foods brands, has unveiled a new advertising campaign for its Masalas category. It demonstrates how authentic homemade dishes made with MTR’s masalas help a woman bring the family together.

5. Orra shifts focus from TV to digital for customer acquisition this Diwali: In a first of its kind initiative for the brand, Orra has replaced its television presence with an aggressive digital campaign. While online players are moving towards TV, Orra which has 35 stores across 25 cities has decided to do the reverse and focus on digital.

6. Emami defines a #handsomeLife: In an endeavour to strengthen its brand appeal among the youth, Emami Fair and Handsome has launched a digital campaign with Bollywood actor Hrithik Roshan.

7. #fame to cater India’s first digital singing competition: #fame, a LIVE video app, has pioneered another content upheaval by launching Close-up ‘Websinger’. The show will give India its first ever digital singing sensation.

8. Mashable goes live with its Indian edition: US-based digital news publication Mashable has gone live with its Indian edition, about nine months after the initial launch. The publication had earlier partnered with, a joint venture between Zee group and Penske Media Corporation for this launch.