Mashable Buys YouTube Channel CineFix, Marketers Experimenting With Audio In Facebook Videos

World digital news - Mashable has acquired CineFix, a YouTube channel aimed at movie buffs and filmmakers, brands are experimenting with audio in auto play videos, and more

Sweden’s Brilliant ‘Call a Swede’ Tourism Campaign Wins Direct Grand Prix at Cannes: WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world, to call a phone number in Sweden and talk directly and immediately to a random Swede.

Philips Breathless Choir: Ogilvy & Mather London has won the Pharma Grand Prix at Cannes International Festival of Creativity, for the Philips Breathless Choir campaign. Launching on World COPD (Chronic Obstructive Pulmonary Disease) Day in November 18 2015, the Philips Breathless Choir film brought together eighteen strangers in New York, all of whom are living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma.

How Fusion, Complex and other publishers are using Facebook Messenger bots: It’s been two months since Facebook Messenger opened up a bot platform to outside companies, and several publishers have thrown bots up, eager for the chance to interact with Messenger’s 900 million users. What they’ve learned is that a simple bot is easy to make, but making it good is hard work. Facebook also hasn’t sorted out how it will promote the bots to users or share overall bot data, making it hard for developers to get them discovered and know how they’re doing. Facebook has also not yet allowed them to monetize the bots, either.

Why Big Brands Are Suddenly Getting Cozy With Reddit: Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months.

Facebook’s web app-like Canvas ads can now run as organic Page posts: Facebook has a new weapon in its arsenal in the war for people’s digital attentions. Starting on June 22, anyone operating a Facebook Page will be able to use Facebook’s web app-like Canvas ad format for their organic Page posts.

Mashable Buys YouTube Channel CineFix, Further Pushing Into Video: Digital media company Mashable has acquired CineFix, a YouTube channel aimed at movie buffs and filmmakers, from Whalerock Industries.

New York Times Readies Ad-Free Digital Subscription Model: New York Times Co. Chief Executive Mark Thompson confirmed plans to launch an advertising-free digital access option that would cost consumers more than a standard subscription, in response to the rising adoption of software that lets readers block ads.

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos: With 100 million hours of video viewed every day and the explosion of autoplay and live video outside of Facebook, the push for muted clips has been widely pitched by social platforms and ad-tech companies alike. So, it is a bit surprising that Snapchat claimed earlier this month that two-thirds of its 10 billion daily video views are viewed with the sound on, the app’s default setting.

News UK is doing 25 Facebook Live videos a week: Today, thousands of people will be tuning in to The Sun’s Facebook page to watch someone watch something. Former England footballer Emile Heskey will sit in a pub and watch Slovakia play England in the UEFA cup. The tabloid’s Facebook live stream is, in some ways, the poor cousin to hit TV show “Gogglebox.”

BuzzFeed didn’t give up on Tumblr, and it’s reaping the benefits: BuzzFeed unleashed a viral sensation in February 2015 when it plucked a photo of a dress from Tumblr and posted it on its site. “The Dress” didn’t just garner BuzzFeed 28 million views in a day, it also helped show BuzzFeed the power of Tumblr.

Alphabet of Illiteracy: “Alphabet of Illiteracy”, an interactive feature developed for Pearson’s “Project Literacy” global campaign, has been awarded the Grand Prix for Health and Awareness at the Cannes Lions Health awards.

Twitter advertisers to get stats on video performance: A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today.