Results of the fifth annual Mashable awards, a community focused competition rewarding the best of digital and social media globally are out. The award brings loads of cheers to all fellow Indians as MTV Roadies has been declared as the ‘Most Social TV Show’ in the world.
A competition that was divided into 28 categories witnessed a great response from fans across the globe. Some of the categories were Best New Gadget, Most Social TV Show, Most Followed brand on social media, etc. The complete list of winners can be seen here.
MTV Roadies, a show that is ranked as one of the top ten pages in India by Social Bakers was an obvious choice. A show that has been quite popular in India and mostly among Indian youth has a fan strength of more than 3.4 million. The engagement levels have been remarkably high and the continuous growth of the page in the last six months is one of the notable features. Numbers and popularity that every brand would crave for.
Aditya Swamy, EVP and Business Head, MTV India overjoyed on MTV Roadies achievements, said
“It’s an honor and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our YouTube channel. This is what being a CULT is all about.”
Undoubtedly it is a CULT. MTV Roadies has excelled in all its networks such as Facebook, Twitter and Youtube and the fact that it is already a beloved TV show has also helped. The award not only has set a benchmark for the Indian brands engaging on social media but also has challenged the globally mighty brands.
News that couldn’t have come at a much better time when people are celebrating the festive season. The award depicts not only the fan support but also the tremendous amount of hard work put on by the social media team behind MTV Roadies. Congrats guys and you have really made India proud by winning one of the categories at Mashable. We hope this continues and we capture more categories. Also one more fact that I witnessed among the winners was that brands/products from Asia have captured quite a space in the Mashable awards. So from here on the winners move to MashBash CES on Jan. 11, 2012, which will take place at the hot new nightclub at the Mirage Hotel in Las Vegas. We will leave you here to drool more about the event 🙂