UberAID Comes to the Rescue of Drought-Hit Maharashtra: With an aim to provide some relief in the drought affected areas in Maharashtra, Uber Mumbai, in a joint effort with World Vision India, has rolled out a campaign called UberAID. The situation has affected over 330 million individuals at different locations of Maharashtra.
ZipDial’s Tina Datta Nayak Joins RentoMojo as VP, Growth Marketing: Online rental solutions company RentoMojo has appointed Tina Datta Nayak as VP Growth Marketing. An integrated marketing specialist, Nayak brings with her over 11 years of experience in brand strategy and digital & mobile marketing.
Maruti Suzuki urges consumers to drive safe through its new ad campaign: Auto company Maruti Suzuki, as a part of its latest communication campaign, has decided to make a positive attitude change towards road safety. Along with Dentsu Creative Impact, the brand has come up with a series of eight films, which are not mere educating clips.
Reliance Fresh’s #LuckyKabootar campaign spiced up Labour Day weekend for shoppers: Reliance Fresh recently rolled out a new digital campaign called ‘Lucky Kabootar’ in time for the Labour Day weekend, a weekend that is considered important in modern day retail. The brand unveiled ‘The Big Jackpot Sale’, where it used a pigeon as a mascot to communicate the #LuckyKabootar trend on Twitter. The campaign was crafted by Utopeia Communicationz and straddles social media as well.
WATConsult beefs up senior leadership team in Mumbai: WAT Consult, has announced four senior appointments for its management team in Mumbai. Kedar Mehendale has been appointed as associate vice-president (AVP), strategic initiatives, while Patavarayan aka Ryan Chettiar has been roped in as AVP, media programmatic; Abheek Biswas joins as AVP, consumer insights and Maheshwar Bhadane joins as AVP, video strategy.
Performics wins Zopper’s digital duties: The hyper-local commerce marketplace Zopper has awarded its digital mandate to Performics. As part of the win, the agency will work on the complete digital duties for the brand including its search engine optimisation (SEO).
Creo’s quirky films bring users closer to software features of its smartphones: After playing their first campaign around ‘metamorphosis’ symbolising how software updates could transform your smartphone experience, Creo has now rolled out another set of ad films to promote its first phone, Mark 1. The new brand communication takes a step further teasing the use-cases in which the end-customer will need their unique features.
Domino’s Pizza Mania Extremes promises magic in a bite, for ‒‘Ab nahin koi ajnabi’: Known for its popular proposition ‘30 Mins or Free,’ Domino’s Pizza is back with another quirky commercial to reach out to pizza lovers. The brand’s latest campaign, conceptualized by Contract Advertising, promotes its new Pizza Mania Extremes range.
Forevermark nose pins dare Indian women to wear their hearts on their sleeves: The campaign for De Beers had been conceptualized and executed by J Walter Thompson India and includes a film shot in India for the first time.