Sony Max’s new campaign takes filmi ‘Deewanapan’ a notch higher: The Hindi movie channel from Sony Pictures Network has rolled out a new campaign that is based on the thought ‘Naaz hai humein apni deewangi pe’. The campaign includes multiple short films showcasing how fans inspired by movies have imbibed the ‘deewanapan’ and encapsulates the country’s obsession with Hindi cinema and its influence on the everyday moments of life.
Crompton targets the young with its range of home décor and durables: The new campaign, conceptualised by BBDO India, highlight Crompton’s presence in the lives of young consumers as they embark on their life’s journey with a homely twist to hanging out.
Marriott promotes itself as a wedding destination: Hotel chain Marriott India has rolled out a digital film to promote itself as a destination for weddings, with a heartwarming father-daughter exchange. The film has been conceptualised by OgilvyOne Worldwide.
Birla Sun Life MF takes a swipe at protests: Aditya Birla Financial Services has rolled out a film to promote a new app for Birla Sun Life Mutual Fund. The film, conceptualised by Taproot Dentsu, urges Indians to ‘wake up’ idling money.
BankBazaar ties up with Truecaller for spam filtering: BankBazaar now allows users to authenticate their credentials using Truecaller, instead of Facebook or Google. The e-finance marketplace says this will allow their partner banks and financial institutions to get “genuine” users, by filtering using Truecaller. Truecaller currently claims to have 130 million Indian users, whereas BankBazaar says it gets 7 million visitors monthly.
M&C Saatchi’s Arjuna Gaur joins Leo Burnett as ECD: Leo Burnett India has announced the appointment of Arjuna Gaur as executive creative director (ECD). In his new role, Gaur will be based out of the agency’s New Delhi office, and will lead the creative function for the agency’s North operations. He will report to RajDeepak Das, chief creative officer (CCO), Leo Burnett, South Asia. He joins Leo Burnett from M&C Saatchi Kuala Lumpur
FCB Ulka bags creative mandates from Merino Group: FCB Ulka has bagged the creative and strategy mandate for three businesses under the Merino Group – Merino Laminates, Merino Furniture and Vegit (a ready-to-cook foods brand). The mandates were won following a multi-agency pitch with scope covering ATL, BTL and digital.
Shop CJ appoints Publicis as advertising agency: Television Shopping Network, Shop CJ has appointed Publicis as its advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.
Active social media users grew by 15% in India, says Yral report: The report says digital ad spending in India is expected to grow at around 47.5 per cent in 2016 in comparison with the overall ad spending, which is expected to grow at 15.5 per cent.