Marketers spend more on paid social media ads, Ranbir becomes ninja warrior for Panasonic

Indian digital news of the day - Marketers are poised to increase spending on paid advertising on social networks such as Facebook in the next twelve months says Gartner, Panasonic India has kicked off a new TVC for its ‘Shinobi Pro’ LED TV range, and more

YuppTV ropes in Mahesh Babu as brand ambassador: YuppTV, an OTT (over-the-top) platform for South-Asian content, has announced the appointment of Telugu actor Mahesh Babu as its brand ambassador.

KnightsAD hires Ajit Sawant as co-founder and MD: KnightsAD, a performance-based advertising network and global affiliate partners, has roped in Ajit Sawant as co-founder and managing director. Sawant will be based in Mumbai and he will ensure delivery of business prospects and meeting advertisers’ targets. In addition to this, he will look after the company’s financial aspects and management of publishers.

Marketers spend more on paid social media ads: Gartner: Marketers are poised to increase spending on paid advertising on social networks such as Facebook in the next twelve months due to the declining reach of free social marketing, according to a report from research firm Gartner.

HUL’s Shalini Raghavan joins L’Oreal India: L’Oréal India announced the appointment of Shalini Raghavan as the chief marketing officer (CMO) for its consumer products division (CPD). Raghavan will drive overall marketing capability and strengthen digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Make up.

Isobar partners with Facebook’s Newsfeed for Reebok India: Isobar has partnered with Newsfeed SmartApps’ patent pending technology to launch a unique and engaging experience for Reebok India’s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology, giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.

British Paints unveils its new signage: British Paints, which dates to 1919, has unveiled its new signage. This changeover aims to give a fresh look and feel to the corporate identity and also bring about top-of-mind recall among the target audience. The transformation is also intended to help refresh the brand and will be adapted in British Paints studios, Color Menu counters and other touch points pan India.

Sony Bravia’s new campaign is a visual treat: Hakuhodo Percept’s new television commercial for Sony Bravia celebrates the festive season and is a visual treat for the eyes. The TVC, which went on air on October 1, shows hundreds of dancers who come together to create precise and mesmerising formations that appear as a colourful display of fireworks going off in the sky. The premise of the TVC is simple, ‘Celebrate the unique picture experience that is Bravia’.

Ranbir becomes ninja warrior in Panasonic’s new ad: Panasonic India has kicked off a new television commercial campaign for its ‘Shinobi Pro’ LED TV range with brand ambassador Ranbir Kapoor. The range that is inspired by the art of precision in combat exemplified by the Japanese ninja (Shinobi) features Ranbir Kapoor as a Shinobi warrior.