MakeMyTrip to buy ibibo Group, 85% of Twitter users shopping for Diwali online

Indian digital news of the day - Travel website operator MakeMyTrip has said it will buy rival ibibo Group to be the biggest player in the space, A recent research conducted by Twitter and TNS shows that 92 percent of people on Twitter in India expect to shop for Diwali, and more

MakeMyTrip to buy ibibo Group: Travel website operator MakeMyTrip has said it will buy rival ibibo Group to create the biggest player in the fast-growing flight, hotel and bus bookings market in the country.

Dhara celebrates festivals of India: In its latest digital ad film, the brand talks about the ‘stream of festivals’ (Tyohaaron ki dhara). It shows visuals of paintings of various festivals, showing how food is one of the most important aspects. This basic insight led to the idea of the new campaign, conceptualised and executed by DDB Mudra North.

85% of Twitter users shopping for Diwali online: For several years, advertisers have been trying to leap on board the Diwali brand wagon. A recent research conducted by Twitter and TNS shows that 92 percent of people on Twitter in India expect to shop for Diwali this year, with 85 per cent preferring to shop online.

Nicotex empathises with smokers: Cipla Health launched a new television commercial conceptualised by Soho Square for its brand Nicotex, a leading nicotine replacement therapy method in India. The new TVC, titled ‘Friends’, is set in a college re-union. It shows two friends reminiscing about the times gone by and highlights one’s struggle when on the path to quit smoking.

OnePlus touches hearts with brand new Diwali campaign: OnePlus, a global mobile technology startup with presence in over 35 countries, today released a short film titled The Journey to celebrate the festive spirit of Diwali.

Cadbury 5 Star’s Ramesh and Suresh are back to tickle your funny bones: Over the years, Cadbury 5 Star has entertained viewers with innovative campaigns and the brand’s positioning has evolved to suit changing consumer behavior. With this ad, Cadbury 5 Star takes forward the idea of getting ‘Lost in Taste’ by giving it additional emphasis to bring out the rich extra caramel quotient of Cadbury 5 Star. Targeting the youth-segment, this new TVC aims to build appeal and drive the enhanced chocolate eat experience of the refurbished Cadbury 5 Star.

Vinay Hegde joins Madison Media as SVP – buying: Madison Media has announced the appointment of Vinay Hegde as SVP – buying. Based in Mumbai, Hegde will report to Neelkamal Sharma, COO – buying for the group.

Facebook wants to be the face of IPL: Mark Zuckerberg-owned social networking behemoth Facebook is the latest social media titan to join the race for the media rights of BCCI’s biggest property, the Indian Premier League. Twitter has already evinced interest in IPL’s digital rights.

Star Plus’ new campaign marks a ‘new thinking’: Continuing with its brand promise of ‘Rishta Vahi Soch Nayi’, Star Plus has launched a fresh campaign to reinstate the thought while keeping the spotlight on half-a-billion women of India. Conceptualised and implemented by Ogilvy and Mather, the campaign comprises three TV commercials released on October 16 during the India-New Zealand ODI series. Star Plus, through its content, has been associated with this movement and continues to push forward the agenda for women. The channel states, “Today women are opening up endless possibilities for themselves and for generations to follow. This movement is gathering speed.

36% of online retail traffic in India from mobile and apps: Criteo’s WBR report: Criteo, a performance marketing technology company, recently released its Performance Marketing Asia report in partnership with Worldwide Business Research (WBR). Interviewing over 400 senior marketing professionals, the report gives insight on digital marketing trends and consumer behaviour in APAC region with special focus on the Indian market.