How MakeMyTrip leverages three key pillars of content marketing to woo its audience: Inspire, Travel Discovery and Demonstrate are the three key pillars of content marketing for the online travel company, designed with the goal to positively influence its target audience. Read more here.
Content, traffic, revenues: How Sandeep Amar rolls as CEO of Indian Express Digital: In the next six months, Sandeep Amar wants to double the numbers and revenue streams at Indian Express. Read more here.
Himalayan Highs Season 2: How TVS Motors brings alive the brand proposition of “Live Full. Be You”: The scooter maker took 11 girls on the dream destination of every biker, Khardung La, the world’s highest motorable pass on TVS Scooty Zest 110, establishing its brand promise with a real life example. Read more here.
#HEBroCode: This Men’s Day HE Deo gets men to celebrate the unique bond with their ‘bros’: Emami’s men’s deo brand has established itself as the ‘deo for bros’, and sealed it with a dedicated anthem and user generated bro codes, to woo the young smartphone generation. Read more here.