Magzter Launches Ad Network for Digital Magazines: Magzter, a digital magazine newsstand has recently launched a new advertising platform for the magazine titles inside its iOS and Android apps. Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.
FCB Ulka appointed as the creative agency for mid-day: FCB Ulka has been appointed as the creative agency for mid-day Infomedia. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab. Mid-day infomedia is a part of Jagran Prakashan, one of the largest media conglomerates in the country.
Cheil India to handle social media duties for UCWeb: Cheil India continues to show strong new business momentum with its appointment as the Social media agency for UCWeb India, an Alibaba mobile business group company.
‘Short mein jaano’: Inshorts assures users of keeping it short in a new ad campaign: In order to boost awareness about its short form content value proposition, Inshorts has launched a video commercial for its brand campaign on YouTube. Executed by Cheil India, the ad targets urban news consumers in the age group of 18-35, who value brevity and time.
Entertainment app Roast gets funding from Indian Angel Network: Delhi-based Roast Media Pvt. Ltd, which operates mobile entertainment app Roast, has raised an undisclosed amount in funding from Indian Angel Network (IAN). The funding was led by Sanjay Mehta who will also join the company’s board.
Publicis appoints Suraj Pombra as Executive Vice President: Publicis announced the appointment of Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role, Pombra will oversee all operations of Publicis Capital in Mumbai and report to Hemant Misra, CEO, Publicis Capital.