Louis Philippe Hunts For India’s Best Dressed With The Style League

Review of Louis Philippe social media campaign The Style League to find India's best dressed men who will feature in GQ India, following a jury and online voting

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Brands are in search of the regular guys – the kinds that use and endorse their products in their regular lives – and want to reward them. And what better a medium than the online one powered by social media for an engaging experience. Men’s fashion brand, Louis Philippe is running a hunt for the most well-dressed gentlemen in the country through “The Style League”. Designed by digital agency, Jack in the Box, the online hunt has a website powered by social logins to enable voting.

With a combination of shortlisting by an expert style jury and public voting, the Style League contest aims to reward six of India’s most stylish gentlemen with the opportunity to be suited up and featured as India’s Real Best Dressed in GQ India, the Indian version of the ultimate American men’s fashion magazine! Besides, voters can win a Louis Philippe voucher if their choice is amongst the chosen six.

The Style League

Participants have to send their best-dressed pictures along with basic details to an email id, following which a special jury shortlisted the best amongst them. These 15 shortlisted entries now adorn The Style League website, and are up for voting. These aren’t celebrities; these are the fashion conscious Indian men coming from different walks of life. I see an array of dapper businessmen, lawyers, writers, media professionals and more.

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The site provides a login through Facebook as well as Twitter, apart from the regular email id login. Check out the entries at the leaderboard where you can get an idea of their style quotient, their definition of style and what do they do in their professional life. Judge and vote beside the yellow vote button, using any of the logins.

Once you cast your vote, all the voting buttons are disabled.

The online hunt has been spread through the brand’s Facebook and Twitter pages too, beginning with each of the networks inviting users to participate and now sharing the progress with visual updates. One can follow the hashtag #TheStyleLeague to stay updated about the contest and keep a tab on the conversations around it.

Bonding with consumers

There is always a fashion-conscious colleague or classmate, be it at your law firm, ad agency or business school, who often tend to go unnoticed except at the firm. Finding them, giving them a visibly larger platform and rewarding them for their sense of style with a feature in GQ India, sounds like a really cool deal. With ‘The Style League’, Louis Philippe has come one step closer to its target group of well-dressed men in the country.

And incentives for the voters in the form of gifts vouchers from the brand only add to the fun. However, one thing has been missed out in this online hunt. The entries could have displayed social sharing buttons too, through which viewers could share their favourite ones and ask for votes on their social networks.. This could possibly help in gaining further reach.

Nevertheless, a neat campaign that helps build brand Louis Philippe. Hope you have cast your vote, if not hurry as voting ends today!