Father’s Day has been a special one for brands in India. From making fathers feel special to gifting them memorable experiences, brands enabled sons and daughters to thank their dads in many ways this Father’s Day.
When Shweta D’Silva, a girl based out of Jamnagar in Gujarat tweeted about her dad not being convinced about readymade shirts, and always preferring to buy material and getting it stitched, little did she know what was in store ahead. Her tweet was picked up by Louis Philippe, men’s clothing brand by Madura Fashion & Lifestyle that is known for its elegance and class rather than its connection to matters of the heart.
Being an online influencer worked in her favour; the in-house digital hub of Madura Fashion & Lifestyle sensed this as the perfect opportunity to create a new customer. They created a customer delight story like no other for Shweta and her dad, which has been captured in a video produced and executed by Jack in the Box.
A team from Louis Philippe got in touch with Shweta probing finer details. It emerged that her dad was not convinced about the fit.
Growing up, her dad was nothing short of a hero. From the big shoes she looked forward to outgrow, to the valuable life lessons she learnt. It was time to give back. What better way than to do it for Father’s Day, so Louis Philippe planned out a nice Father’s Day surprise.
With Shweta’s help the brand landed up at their home and requested him to accompany them to the Louis Philippe store, where the store manager helped him choose the shirt that fit him, just the way he wanted it to.
When he finally chose a shirt, it was gifted to him as a Father’s Day souvenir!
The result, as you can see in the video, was pure customer delight and a memorable Father’s Day moment. Louis Philippe then leveraged social media to spread the video through Shweta and her followers and also designed a Father’s Day contest around it – #AllAboutDad. Twitter users were asked to tweet about inherited qualities they were proud of, for a chance to win outfits from the brand.
you guys remember I had tweeted some days back that my dad hates readymade shirts and always prefers stitched 1 Won’t believe what happened
— Shweta D’silva (@DsilvaStar) June 4, 2014
Name one thing you’ve inherited from your dad and you could win a Louis Philippe outfit, which would make a great gift for him. #AllAboutDad
— LP – Louis Philippe (@LPLouisPhilippe) June 13, 2014
Although a simple initiative, this Father’s Day campaign by Louis Philippe has been well thought through. It has not only helped strike a chord through social media on the occasion of Father’s Day, but also won new customers for the brand.