Living Foodz plays on food obsession, Malvika Mehra launches Tomorrow Creative Lab

Indian digital marketing news - Living Foodz's new ad films reinforce the channel’s philosophy of ‘Making food fun', Malvika Mehra's Tomorrow will craft brands for tomorrow, and more

Hike launches in-app camera & Snapchat-like Stories: Hike Messenger has updated its app with a Snapchat like feature called ‘stories’ where updates delete themselves 48 hours after posting, and an in-built camera with live filters. The new features will roll out to both Android and iOS users this week.

Malvika Mehra launches Tomorrow Creative Lab: Tomorrow is a global collaborative creative hub based out of Mumbai. It is in the business of crafting brands for tomorrow. After 22 years of successfully partnering clients at Ogilvy and Grey, Mehra felt the need “to stretch the canvas for a brand’s creative expression” beyond “pure play advertising.”

Living Foodz plays on food obsession: Living Foodz, a food and lifestyle channel, has rolled out a campaign comprising three films conceptualised by Scarecrow Communications. The campaign reinforces the channel’s philosophy of ‘Making food fun’.

Aliens too find new Cadbury Dairy Milk more chocolatey: The campaign, conceptualised by Ogilvy & Mather, promotes the new Cadbury Dairy Milk which has a taste that frees one’s joy.

Viacom18 partners with Global Citizen Festival to reinforce public awareness campaign: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to strengthen public awareness campaign in India on quality education, gender equality and clean water and sanitation. As part of this partnership, the festival will be telecast live exclusively on Vh1 and streamed exclusively on Voot.

Gozoop bags media and digital duties for Cordlife India: Gozoop, an independent creative digital agency in India, has bagged the full range of media duties, including digital and social, for Cordlife India, one of the largest stem-cell banking companies in Asia. The brand is confident that Gozoop will add value in achieving the company’s marketing goals.

Havas Media wins integrated media mandate for Swiggy:  Havas Media Group, India has bagged the integrated media mandate for online food ordering and delivery platform, Swiggy, following a multi-agency pitch. The account will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

Soho Square assigned creative duties of Sujata Appliances: Sujata Appliances, an electronics and home appliances brand known for its juicers, mixers and grinders, has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.

Discovery’s endeavour to save endangered species: Discovery Networks Asia-Pacific launched an originally created public service announcement in support of the commitment to save the world’s most endangered species. Narrated by actor Edward Norton, the public service announcement will air on Discovery’s channels across Asia-Pacific to help raise awareness and stem the illegal trade of endangered species products.

Mullen Lintas wins creative duties for all the brands of Bajaj Corp: Mullen Lintas has won the creative duties for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands.

Mindshare wins PharmEasy: Mindshare, GroupM’s media agency, recently bagged the media mandate for PharmEasy, an online store to order medicines. The account size is pegged between Rs 15-20 crore and the account will be handled from Mindshare’s Mumbai office.