Oracle & Maharashtra Govt to set up center for Smart City development: Oracle and the Government of Maharashtra have signed a Memorandum of Understanding (MoU) for furthering digital initiatives in the state, including the establishment of a Center of Excellence (CoE) in Mumbai.
Uber unveils first brand campaign in India – Move Forward: Uber, the smartphone app that connects riders with drivers at the push of a button today released its first brand campaign in India – Move Forward. The campaign is inspired by stories Uber has heard from its riders and drivers and demonstrates the way in which Uber has empowered Indians across strata of society.
Digital classifieds may become $1.2 billion market in India by 2020: Report: The digital classifieds industry in the country is projected to expand 3-fold to $1.2 billion by 2020, driven by rapid growth of e-services, real estate and automobiles, a Google-KPMG report said today.
Flipkart says it has crossed 100 million registered customers: India’s largest online marketplace Flipkart said that it has crossed 100 million registered users on the platform, coming close on the heels of crossing 75 million users in March 2016. These users are registered across desktop website, mobile application and mobile websites.
Del Monte captures round-the-clock hunger pangs: ‘Del Monte mayo works every time,’ reads the new marketing campaign of the leading packaged food and beverage brand. The campaign has been launched in the Delhi-NCR region alongside the launch of eight new variants of Del Monte mayonnaise.
Liqvd Asia appoints Vijeeth Shetty as President, Business and Services: Liqvd Asia, a leading digital driven marketing communications agency, has announced the appointment of Vijeeth Shetty as President, Business and Services. In his new role, Shetty will oversee expansion of the agency’s growth plans with respect to the Indian market. He will be based in Mumbai and report to Rashmi Putcha, Co-Founder and Director, Liqvd Asia.
HDFC is India’s most valuable brand: Brandz India top 50 (2016): Like last year, the financial sector dominated the top 10 spots accounting for 38 per cent of the top 50s brand value ($ 34.28 billion). HDFC maintained its number one position for the 3rd consecutive year with a brand value of USD 14.4 billion following a 15 per cent growth over the past year. It was followed by Airtel from the telecom sector with a brand value of USD 9.98 billion.
Dhoni shoots Kingfisher TVC with reel hero: Kingfisher Premium, in association with the forthcoming biopic, M.S. Dhoni – The Untold Story, has launched a new television commercial. The movie showcases the cricketer’s journey to success enacted by Sushant Singh Rajput. The TVC is an ode to the making of India’s multitalented cricketing star and captain.