Havas Media Group India to handle Amplifon India’s media mandate: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India. The mandate comes post a multi-agency pitch which saw participation from several agencies. The business will be handled out of Havas Media’s Gurgaon office.
Lipton releases video to counter live worms claim: Hindustan Unilever (HUL) has taken to the social media to deny claims that live worms were found in sachets of its tea brand Lipton.
Dabur Gulabari turns #AmPrettyTough: The two minute 43-second ad film created by Contract Advertising salutes a young mountaineer while conveying the message that tough girls do not need to look tough.
DDB Mudra grabs Adidas India’s creative biz from TBWA: Adidas India has appointed DDB Mudra as its creative agency following a multi-agency pitch, replacing TBWA\India after nearly a decade. The account will be handled by the agency’s Delhi office, executives familiar with the matter said.
With Panasonic air conditioners, ‘life is a conversation with air’: Conceptualized by Saints and Warriors, Panasonic’s new advertising campaign highlights the technology that turns its new range of air conditioners into ‘Life Conditioners.’
“What turns you on about your man’s underwear?” asks Blackberrys: What turns you on about your man’s underwear? ‘Without is better’, ‘underwear with snakes or emoticons’, ‘tight and not baggy’ were some bold answers to this comparatively less bold question posed to unsuspecting girls in the bylanes of Chandni Chowk — Blackberrys.
Ogilvy lays claim on original idea behind HDFC memories for life by Leo Burnett: HDFC Life recently launched a digital platform called #MemoriesForLife through an integrated campaign on both offline and online media. Now Ogilvy lays claims on creating the original idea in 2012.
Did The Star Cast of This Anti-Smoking Ad Just Kill The Message? Now, we’ve seen over a lot of anti-smoking campaigns so far, but this one is poles apart. Aditya Bhat, the creative supervisor of the campaign and Founder, Business of Ideas, describes it as ‘Clutter Breaking‘.
OLX Creates Dashboard of Dreams: OLX, a leading online classifieds platform, has created India’s first ever animated and interactive Twitter chatter dashboard. This unique chatter dashboard dreamscometrue.olx.in is made up of real life tweets from Indians, and their aspirations pertaining to their dream products.