Lionel Messi Named Huawei’s Global Brand Ambassador: Chinese telecom giant Huawei has roped in Barcelona soccer star Lionel Messi as its global brand ambassador. Huawei under its Honor brand is aiming to grab eye-balls in India in the highly competitive mid-range smartphone market.
Heinz Is ‘Grown, not Made’, Claims Ad: Heinz Tomato Ketchup has launched its latest ad campaign in India focusing on its 100% natural products. With the campaign, the brand aims to educate the consumers on their product’s USP, a product without any artificial preservatives, colours, flavours and added starch.
Amit Shah Wants 25,000 Facebook Followers Each For BJP’s UP Candidates: A day after BJP’s national president Amit Shah reportedly told UP assembly hopefuls that their social media presence will determine their suitability for the 2017 polls and encouraged those vying for tickets to have 25,000 followers or likes each, the state BJP members with limited or nil presence on Facebook and Twitter are left in a quandary.
OnePlus inks content deal with Hungama in India: Chinese handset maker OnePlus said it has entered into a long-term collaboration with Hungama to equip its current and future smartphones with entertainment content.
BBH India conceptualises new ad film for CREO Mark 1 smartphone: BBH India has released its latest film for Bangalore based Consumer Technology Company, CREO. The film has been conceptualised and executed by BBH owned production house, Black Sheep Live, for CREO’s Mark 1 smartphone.
Taproot Dentsu launches new integrated campaign for American Tourister: Taproot Dentsu’s new campaign for American Tourister blends the brand and the product offering through an interesting proposition – Why not live the tourist life every day, armed with your American Tourister backpack?”
Magicbricks buys analytics website Properji: Times Internet-owned property portal MagicBricks has acqui-hired analytics website Properji.com for an undisclosed amount. Properji provides analysis of projects, backed by secondary and primary research, to help customers decide on a particular property. Following the deal, Properji co-founders Priya Maheshwari and Guruprasad Bangle will be joining MagicBricks, although the company hasn’t mentioned in what capacity.
OZEE plans to expand reach through brand campaign created by Point of View Brandcom: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.