LinTeractive Launches Proprietary Framework, Airtel Sheds ‘4G Girl’ Tag for New Campaign

Indian digital news - LinTeractive, unveiled a proprietary framework named Deep Digitisation, Sasha Chettri, the Airtel 4G Girl, is now telling customers to stop wasting the benefits, and more

Dentsu India’s former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups: Sandeep Goyal, Chairman of Mogae Media, who sold his 26 per cent stake in Dentsu India in 2011 has raised a Rs. 100 crores fund. The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engineering or re-launch.

Proposal to turn FTII into ‘Digital Media University’: Nearly a year after it was appointed to run the Film and Television Institute of India (FTII), the new society headed by Gajendra Chauhan is set to bring in the first big change in the premier film institute. The new administration is considering a proposal to convert the institute into a Digital Media University by revamping its structure and functioning, and revisiting its founding objectives.

LinTeractive launches proprietary framework – Deep Digitisation: LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore.

FCB Ulka appoints Arijit Gupta as Creative Head – Art: FCB Ulka Advertising has announced the appointment of Arijit Gupta as Creative Head- Art, FCB Ulka Delhi. Gupta has more than 20 years’ experience and has worked on brands like Maruti, Nestle, Thums Up, LG, Bacardi, Idea and many more.

Turtles’ bid to save turtles, visually impaired kids lend a helping hand: Turtle Limited, which is one of India’s finest men’s lifestyle brands, launched a heart touching unique effort to commemorate World Turtle Day on May 23, 2016. Named as ‘The Blindspot,’ the campaign supports its efforts to conserve the endangered species of turtles.

India records highest percentage of total ad mobile spends in APAC in 2015: Study: According to a recent report by Smaato, the global real-time advertising platform for mobile publishers and app developers, Android commands a lion’s share (67.9%) of the mobile operating system market in the APAC region, followed by iOS (22.2%) and Windows Phone (8.9%).

‘Finger ghumao, furniture mangao’ at Mebelkart.com: The aim of the ad is to show that one does not have to travel around to choose furniture. Instead, all one needs to do is browse through the wide range of furniture at AskMe, with the added flavour of Kangana being on the ad.

Sasha Chettri Sheds ‘4G Girl’ Tag for New Airtel Campaign: Sasha Chettri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends.