While announcing the Q2 2013 financial results LinkedIn shared that the platform has more than 238 million members globally. But then million users is no more cool and in an attempt to attract a new bunch of audience it has recently launched University Pages.
The world’s biggest professional network that made $363.7 million in the second quarter, announced on its blog that the new initiative would help students at every critical milestone from campus to fulfilling, successful careers.
While explaining the need and features, Christina Allen, Head of the Products for Higher Education at LinkedIn shared that the University Pages would be a place to get regular updates about campus news and activities from the schools themselves. It would give an opportunity for students to explore universities worldwide.
Not only that, LinkedIn which is known for its hub of professional connections, will enable young minds to check out LinkedIn profiles of alumni, expand opportunities and obviously build their professional network.
From September 12th, 2013 LinkedIn is making the feature available for high school students. Additionally, the network has kept country specific age restrictions keeping in mind the country specific regulations. For US it is 14, China it is 18 and for India it is 13 years old. But then do these regulations make any sense when it comes on ground.
200 plus universities sign up for LinkedIn’s University Pages
Like always LinkedIn is testing the new feature with more than 200 universities globally including the likes of INSEAD, New York University, University of California San Diego, etc. From India, the prestigious management institute IIM-A has been roped as the only college from India, reports Livemint.
The IIM-A page has been active for last four days and already has more than 14K followers. If it is your dream college then go ahead and follow the page to get the latest updates. You can get graphical details of where the alumni work and what are they doing. The page also lists the group created by the institute, notable alumni and your connections who have been associated to the college. The below screen grab gives you a quick look of the IIM-A University Page.
It would be interesting to see how students react to this ambitious move from LinkedIn. The move is rational one since in today’s competitive world you would like to build your prospects, while you are in college rather than wait till it gets over.
For LinkedIn it is a massive push to reach to an audience that has not been so active and has preferred Facebook. University Pages will spike its user base and at the same time LinkedIn for Education will open up a new source of revenue. Going further LinkedIn would definitely sell its ad inventory and at some point might build a mechanism where companies can hire prospective students.
Definitely, the possibilities are immense but it all depends on what percentage of youth join the network after the new move and how the existing users react to the “cornerstone” of the company’s strategy in education services.