LinkedIn Reports Solid Q4 Earnings, Snapchat Runs Its First App-Install Ad

Global digital marketing news - LinkedIn reported a strong fourth quarter of 2015 on Thursday, Snapchat is getting closer to forking over the data that advertisers want, and more

LG Man from the Future: LG USA is running “LG Man From the Future”, a Super Bowl commercial featuring father and son Liam Neeson and Micheal Neeson, directed by Jake Scott with support from his father Ridley Scott. The commercial’s interaction between the two actors at a bar introduces the OLED G6 television as a symbol of future technology. Liam opens the conversation with the provocative statement, “There is a revolution coming”.

LinkedIn Reports Solid Q4 Earnings, But Stock Falls On 2016 Guidance: LinkedIn reported a strong fourth quarter of 2015 on Thursday, but its stock tumbled after the company told Wall Street to expect lower revenue for the start of 2016.

Instagram Now Supports Multiple Accounts For Some iOS And Android Users: It’s now possible to be logged onto multiple accounts on Instagram–but only for some. The company finally recognized the need of many heavy duty users, including marketers, who also want to assert their individuality through visual imagery but to share their brand’s marketing messages while on the go.

Facebook users have 3.5 degrees of separation from one another, data shows: There are nearly 1.6 billion active Facebook users around the world, so what’s the chance of you being connected to any of them? Actually, according to Facebook Research, pretty close: 3.57 degrees close.

Twitter is testing a dedicated GIF button on its mobile app: A number of Twitter users are tweeting that they’ve spotted a dedicated GIF button on the platform’s mobile app. Many of the tweets regarding the feature appropriately also contain GIFs.

Fiat Chrysler Is Back in Super Bowl: Fiat Chrysler Automobiles is heading back to the Super Bowl. The automaker will run one ad that will air after the halftime show, right before the third quarter, and another spot that will run in the fourth quarter, FCA said in a statement.

Almost Half Of Email Marketers Send Everyone The Same Email: A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse.

Jack Crosses the Delaware in Jack in the Box’s Regional Super Bowl Ad: Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It’s the second ad the agency will run in this year’s Big Game—”Walken Closet” is its seventh consecutive Super Bowl ad for Kia.

Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam: Today, a short video ad promoting SGN’s mobile game Cookie Jam is running within iHeartRadio’s Discover channel—the app’s hub of daily content from publishers. The promo is a shorter version of a 30-second commercial Cookie Jam created in September with actor Ken Jeong, who plays a giant cookie.

Esurance Will Give Away $1 Million to Tweeters During And After Super Bowl: Esurance knows consumers like football, and it’s hoping they’ll like a figurative football made out of cash even better. As part of a sweepstakes giveaway campaign, the San Francisco-based insurer will air a 30-second commercial about 10 minutes before kickoff on Super Bowl Sunday. The initiative follows similar efforts of cost-effective game-related marketing in previous years from the Allstate-owned brand.