Google+ turns 5 and is somehow still alive: People who love Google+ sure love Google+. That hasn’t changed since Google first launched what at the time seemed like a credible Facebook competitor back in June 2011. If you’re a Google+ fan, today is a day to celebrate: Against all odds, your favorite social network turned five today. For everybody else, the fact that Google+ is still online may come as a surprise.
Facebook says it’s not making friend suggestions based on your location after all: Does Facebook suggest new friends based on your location? The answer seems to change day by day. Yesterday, Fusion reported that Facebook uses location data to make friend suggestions and pointed out that this could lead to unfortunate privacy mishaps.
Coop Organic Effect: The Organic Effect, a campaign for Swedish supermarket chain Coop, won the PR Grand Prix at Cannes Lions Festival of Creativity. The Coop Organic Effect experiment focused on the Palmbergs, a family of five, hoping to reveal the impact of switching to organic food. A video covering the experiment has had over 5.5 millions views since its release in May 2015.
LinkedIn starts officially auctioning off its desktop banner ads: LinkedIn has decided it will officially start auctioning off its desktop-only display ads because it will be easier for brands to buy those banners and more cost-effective for the social network to sell them.
Why AOL’s Brand Studio Is Focusing on 360 Video More Than Virtual Reality: This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own branded content shops. In its first year, AOL has worked with more than 100 name brands including Disney, McDonald’s, PepsiCo and Chevrolet, and is planning to expand its global footprint to Brazil, Germany, Italy, Japan and Spain. With so many publishers not just selling, but now producing advertising, AOL is trying to separate itself from the pack.
Facebook reveals a redesigned Like button for websites: Facebook’s ubiquitous Like button is finally getting a modern look. Facebook is ditching the social network’s “F” and replacing it with a thumbs up button in an attempt to boost engagement and load quickly more on mobile.
British Airways irks Twitter users with Brexit ‘fire-sale’: British Airways has a simple motto: to fly, to serve. But not everyone is happy with a Twitter ad the brand has been serving to US consumers. The tweet, which targeted Twitter users in the U.S., nodded to the pound’s 31-year low against the dollar following “Brexit” Britain’s decision to leave the EU last Thursday.
Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon: Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying from the site easier and will also separate itself from competitors Facebook and Twitter.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite: One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt. ‘Dashboard’, a new tool from Twitter aims to lower the required learning curve by giving businesses a straight-forward location they can use. Furthermore, Twitter provides digital hand-holding to guide you along the way and optimize the setup from the start.
Google Project Jacquard: Google Project Jacquard has won the Product Design Grand Prix at Cannes Lions International Festival of Creativity. The project, launched in May 2015, features wearable fabric that is woven with conductive yarn or thread. Technology is thus woven into fabric, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard allows designers and developers to build connected, touch-sensitive textiles into their own products. Levi’s worked with Google to launch the first commercial product, an interactive denim jacket.
Refinery29 is building a 10-person Facebook Live team: Refinery29, for instance, is currently in the process of building out a 10-person team dedicated to Facebook Live. Today, the publisher, which started experimenting with live video on the social network three months ago, has five people from its video and social teams manning its live video content. Soon, it wants to grow that number to as many as 10. The staff will feature four producers and one production assistant, as well as managers for tech, social and analytics, among other specialists.
Snapchat is slashing its ad prices for brands, sources say: Snapchat’s ads API — application programming interface — could cost advertisers $100,000 at minimum, which is significantly lower that Snapchat’s minimum of $500,000 when it first opened the platform to ads, according to sources familiar with Snapchat.
How the FT drove digital subscriptions sales by 600 percent over Brexit weekend: Like all massive news with global ramifications, the startling Brexit outcome has caused traffic surges for most quality publishers. But to Financial Times staff, it has led to more than that; it has proved the case for quality news journalism.