1. Origin don’t do things by halves: Origin Energy in Australia has launched an advertising campaign showing the ridiculousness of people doing everyday tasks by halves. The campaign’s characters include a half bearded man, a man half ironing a shirt, a woman with half straightened hair, and a father and son switching the footy match off at half time. All these situations are designed to highlight Origin’s offer to take half off power usage and supply charges for three months for customers transferring to Origin. The integrated campaign will stretch across television, print, outdoor and digital.

2. AOL Extends Premium Ad Solutions Into Video: Just a few months after being acquired by Verizon, AOL has made its first big post-acquisition push into the video space with five new linear premium ad formats. Different from traditional pre-roll ads, AOL’s data-driven video solutions - Linear Expandable, Linear Modules, Linear Sequence, Branded Slate, Branded Skip - leverage the convergence of interactive video and display advertising, according to David Miller, vice president of advertising product management for AOL.

3. Petco’s YouTube strategy is more than cute animal videos: For Petco’s new YouTube series, “Pet Code,” the pet store recruited a well-known duo: professional vlogger Toby Turner (who goes by Tobuscus on YouTube) and his popular dog Gryphon. Turner and his dog’s back-and-forth — the dog has a vaguely Scottish voice dubbed over him — about how to become a better pet owner is entertaining, even if you don’t own a pet.

4. How Chobani keeps the culture of innovation alive: Chobani may be America’s favorite yogurt brand, but it aspires to stand for a lifestyle — by promoting healthy eating and natural living, not just its products.

5. YouTube Gets Mobile Redesign, “Diamond” View Buttons & Courts Creators: YouTube is getting a new look on mobile, new “diamond” playback buttons for super-popular creators, said more content is being uploaded than ever before and shrugged off competition worries, in a keynote talk by YouTube CEO Susan Wojcicki today.

6. Welcome back, Flickr Pro: Premium plan returns with improved analytics, no ads: Flickr is bringing back its Pro subscription plan. Besides a “Pro” badge next to your name, subscribers get better analytics, no ads to clutter the experience, and discounts. The new Pro subscription costs $50 a year or $6 a month. The reintroduction could well be aimed toward professional photographers.

7. Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz: Doritos may have been the most dedicated marketer for Syfy’s Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and TV spots during it.

8. Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns: Today, Twitter is launching new ad products that make it easier to promote around peak times. “Event targeting” includes new automated tools with customized data that help set up campaigns aimed at users who participate most during specific events.

9. Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome: Meerkat today revealed a feature that allows its mobile-app users to employ GoPro’s high-definition cameras for their livestreams. Now, Meerkat fans can log on to see things from the real-time perspective of adventure seekers and even wildlife—in other words, the kind of footage that made GoPro the hottest camcorder around.

10. LinkedIn quietly removes tool to export contacts, makes users wait up to 72 hours for their data archive: LinkedIn has removed the option to export your contacts. Instead, the company is asking users to request an archive of their data, but that process can take up to 72 hours to complete. Before it disappeared today, LinkedIn’s export contacts feature allowed you to easily export your own contacts as a downloadable CSV or VCF file.