Crownit partners with Ola cabs: Merchant discovery and privileges platform app, Crownit has announced its collaboration with online taxi aggregator Ola. The association will allow users to book Ola cabs through the Crownit app and receive redeemable points for every booking in the form of ‘crowns’, thereby adding greater value to every consumer cab reservation.
Ittisa bags digital mandate for Vijaya Bank: Ittisa, a Bangalore based end- to end interactive agency bagged the Digital Mandate for Vijaya Bank. The agency won the account in a multi-agency pitch.
LinkedIn India launches placement test, mobile site & SMB solution: LinkedIn has launched LinkedIn Placements, LinkedIn Lite and LinkedIn Starter Pack for India.
Dell celebrates versatility of young Indians in new festive ad: Dell launched its new television commercial as part of its festive campaign featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. The ad film was launched on September 8 and premiered on Dell’s Facebook page. Conceptualised and executed by Grey Group, the new TVC brings to the forefront Dell’s aim to create innovative products that seamlessly fit into the lives of its consumers.
Global Citizen Movement partners with Viacom18 to launch awareness campaign: Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF), today launched the Global Citizen India platform. The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving global goals for sustainable development, and to bring about the end of extreme poverty.
Zenith revises global ad spend growth forecast upwards: Zenith says that global adex will grow by 4.4 per cent to reach $539 billion, much better than 4.1 per cent growth it forecast earlier. It will expand by 4.5 per cent in 2017, and 4.6 per cent in 2018, better than the 4.3 per cent and 4.4 per cent it had earlier estimated. By 2018 global advertising expenditure will total $589 billion, $4 billion more than forecast in June.
Chris Gayle, Ami Shroff show how easy it is to make customised drinks with Smirnoff at home: Leading Vodka brand Smirnoff opens a world of drinks for its fans by having cricket legend Chris Gayle and celebrity mixologist Ami Shroff come together to make customised cocktails with ingredients from your fridge.