LinkedIn India has 37 million users; 100 million in APAC: The Microsoft owned LinkedIn claims to have 37 million users in India. It has over 100 million in the Asia Pacific region, up fivefold from 20 million users in 2012. In APAC, LinkedIn users have doubled from 50 million to 100 million in 2 years, and represent 22% of LinkedIn’s global user base of over 450 million.
Amazon India asks customers to #DeliverTheLove this Raksha Bandhan: With Raksha Bandhan just around the corner, Amazon India has rolled out its new campaign #DeliverTheLove to remind people of the importance of this festival. Working on the theme, ‘While we can deliver the gifts, you need to deliver the love,’ the campaign, conceptualised by Ogilvy Bangalore, is heart-warming as it is relevant in today’s times when rakhis are couriered and gifts are mailed.
Culture Machine questions popular nursery rhyme’s concept of beauty: Culture Machine’s lifestyle channel Blush and Dove present #ChangeTheRhyme, an interesting take on ‘Chubby cheeks, rosy lips…’, reminding people that there is more than one kind of beautiful.
Sony Max 2: Yaad Rahega: With an emotional touch and a newly acquired library, Sony Pictures Networks India’s Hindi Movie channel Sony Max 2 is all set to invoke nostalgia for evergreen and blockbuster movies among viewers. Launching a new brand campaign, the channel gets a new tagline. The positioning, logo, colour and appearance of the channel remain the same. The new tagline says, Max 2-Yaad Rahega (will be remembered).
DigitasLBi reveals global shopping trends in latest study: Global marketing and technology agency DigitasLBi recently announced the findings of its 2016 Connected Commerce study, which reveals the latest retail trends in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden, the UK and the USA.
Viacom18’s Jaideep Singh joins Volocity as Managing Director: Jaideep Singh has joined international creative and brand development company Volocity as Managing Director. He is the man behind building Viacom18’s Integrated Network Solutions into a successful multi-platform experiential business in three short years.
Qyuki launches Jammin’, a musical collaboration with YouTube: The digital content company Qyuki recently unveiled Jammin’, a digital musical collaboration with YouTube, featuring leading music creators from YouTube and Bollywood’s iconic composers such as A R Rahman, Salim-Sulaiman, Clinton Cerejo, and Mithoon.
ITC’s Savlon engages Saina Nehwal as its brand ambassador: ITC’s leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador. In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.
Kotak Mahindra Bank Celebrates Monsoon in Its New Spot: With an aim to celebrate the promising monsoon conditions this year, Kotak Mahindra has rolled out a campaign, ‘Kona Kona 6%’. The campaign captures the spirit of changing nation and modern aspirations of people in small towns and cities.