LinkedIn hits 100 Million: What Now?

LinkedIn hits 100 Million: What Now?

Make it Happen

Growth is inevitable for those who thrive upon this underlying purpose and so has LinkedIn. Being the torch bearer of the professional social media it recently declared its user base of 100 million. It is an achievement for which LinkedIn should pat its back. LinkedIn changed the way one enhances her professional career; it broke the traditional mold of mere posting resumes for a particular job. It changed the way professionals looked at their careers and it gave businesses (large or small) network to reach out to its community. But, as they say ‘With great powers comes great responsibilities’. LinkedIn now has a bigger question of holding its 100 Million users.

LinkedIn needs to hold and engage its 100 million+ users to keep them glued on its site as its competitors Viadeo and Xing are emerging too.
Hold
LinkedIn should be like an alarm clock for its users so that they get up in the morning and check it first thing. ‘News’ intends to do so as it is curated professional information for users. But then the discussions for these are not occurring on LinkedIn but on the sites that they are originating from. LinkedIn should think of bringing these discussions on LinkedIn like Facebook has done.
Engage
Holding should be the initial concern but you ought to engage to hold. It would be interesting to find out how many users actually use LinkedIn on a regular basis? LinkedIn should cater to these users giving them carrots so they can stick for long and it will indirectly induce the dormant users. LinkedIn may not have another ‘Farmville’ but it can streamline its ‘Answers’ as ‘Quora’. One of the reasons why ‘Quora’ has become a subject of discussion in recent times is because of its strictly regulated content. Company Pages, Groups and Answers are the existing engagement models but why not increase the number of different type of apps. We have some basic ones but how about having Crosswords or Sudoku apps? Engaging is very easy to say but a challenge in itself as it has only one golden rule i.e. Experimenting.
Geo Tagging
2011 has been termed as the year for location based marketing and existing players are making their swift moves towards exciting horizons. How about LinkedIn grabbing this prospect? This would attract its 100 million users to share their location and would also provide businesses a platform to attract its community. Location based marketing is not a skeptical perspective and LinkedIn can think of engaging a few of its intelligent minds.
Walk where your community is and walk fast is one of our humble advices to LinkedIn.
If this would be a suggestions list for LinkedIn, what will be your inputs?