LinkedIn Exploring Its Version Of Facebook’s Instant Articles, Engagement With Branded Content On Mobile Higher Than PC

Global digital news - LinkedIn is considering introducing its own version of Facebook’s Instant Articles, according to “The State of Branded Content,” a new report from Polar branded content get preference on mobile than PC, and more

Air France Cinema To Go: Air France has prepared little gift for their cinema loving travellers, by introducing “Cinéma à importer” (Cinema to Go). Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the Cannes Film Festival selection, after their flight on tablet, smartphone or PC with a gift code offered by the company.

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo: The Yum! Brands franchise joins Starbucks, Hollister and Wendy’s as yet another company finding creative ways to draw in a younger crowd on the social app, which gets as many as 10 billion video views a day.

Engagement with branded content on mobile 63% higher vs. PC: It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that is a “mobile-first” or cross-platform marketing strategy. That extends to branded or sponsored content as well, according “The State of Branded Content,” a new report from Polar.

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show: Facebook made waves at DigitasLBi’s presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning “feed show” on Facebook that will include local weather, exercise workouts, recipes and more.

LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles: LinkedIn is considering introducing its own version of Facebook’s Instant Articles, a feature that would allow publishers to host content directly on LinkedIn instead of posting links that direct people back to their own sites. Sources with knowledge of LinkedIn’s plans tell BuzzFeed News that LinkedIn has discussed the product with various publishers in recent weeks as it tests the waters.

Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers: Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The Cologne, Germany-based company has announced a new project with content-funding tool Flattr, headquartered in Sweden. Called Flattr Plus, it will be a browser extension that automatically pays for web content visited by its users.

Time Inc revenue rises as digital acquisitions pay: Magazine publisher Time Inc’s quarterly revenue rose for the first time in six quarters, helped by acquisitions in its digital business. The company said on Thursday it plans to launch an online channel for People and Entertainment Weekly, extending its ‘LIFE’ brand to virtual reality platform.

Long-Form Reading Shows Signs of Life in Our Mobile News World: A unique, new study of online reader behavior by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation, addresses this question from the angle of time spent with long- versus short-form news. It suggests the answer is yes: When it comes to the relative time consumers spend with this content, long-form journalism does have a place in today’s mobile-centric society.

Alibaba revenues up 39% as mobile drives significant growth in retail business: Alibaba is celebrating a positive annual results, with revenues increasing 39 per cent year-on-year, bolstered by an increase in mobile commerce and accelerated growth for its B2B cloud computing and ecommerce business.

How brands are using Facebook Reactions to inform campaigns: Facebook’s emoji-like “wow,” “haha” and “love” may have yet to catch up to the “like” button, but brands and marketers are watching Facebook Reactions closely. Brands including Benefit and Pampers are tapping the 3-month-old reactions to inform ad campaigns, using them as proxies for emotions. This can be used not just to gauge the success of brand campaigns but also to develop strategies for new efforts by figuring out what terms and themes resonate.