Facebook reportedly attempted to acquire Snapchat clone Snow: Facebook reportedly tried to buy South Korean Snapchat clone Snow over the summer after learning about its popularity in Asia. The visual messaging app, which both looks and functions like its western counterpart, has been accumulating tens of millions of downloads across Japan, South Korea and China throughout the course of the year.
The Huffington Post is using video to talk to men about mental health: In the U.K., the Huffington Post’s video team of seven is ramping up its original video output, running a series in November on men’s mental health. The initiative, called “Building the Modern Man,” will feature video blogs, original video series, written articles, and, in a hallmark move for the Huffington Post, it will be guest-edited by Wimbledon Champion Andy Murray.
Amazon Prime to launch in China without content streaming services: Amazon has revealed the details of its Prime service for China, which will focus on delivery of goods and ecommerce, rather than streaming films or original content.
State Farm Scary Right Halloween: State Farm, the American insurance company, this year ran “Scary Right”, a Halloween advertising campaign centred on two online commercials, “Chase” and “Jumper”. The Scary Right campaign will make your heart beat fast, and your palms sweat until a State Farm representative is there to help. The State Farm Scary Right ads, which promote the hashtag #heretohelp, are in sync with the new State Farm tagline and positioning “Here to Help Life Go Right.”
Facebook eases content restrictions in bid to counter ‘censorship’ charges: Facebook has eased up on earlier restrictions that saw it censor content it deemed inappropriate for distribution on the social network; a change of stance following a row that saw it at loggerheads with media owners, and politicians across the globe.
How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire: Alvin Zhou is not your typical video producer. On a recent fall afternoon, he’s hovering over a table in a test kitchen cutting and prepping vegetables and meat that he’ll later whip into an ersatz “fried rice” dish made with cauliflower. As I watch, I’m offered a hot chocolate chip cookie topped with sea salt straight out of the oven.
Facebook rolls out Halloween reactions, Live video masks: There are certain holidays that seem to be tailor-made for the internet, and Halloween would have to be at the top of the list. Whether sites are changing their front door logo or updating their Twitter icon, there is no shortage of special edition fun to be had for this day. Facebook is no exception. The social media giant has rolled out special Halloween-themed reaction buttons, which we assume will be in place through the end of October.
Burger King Halloween Scare: Burger King is connecting with Halloween in the USA with a campaign centred on the makeover of a restaurant at 92-85 Queens Blvd, Queens, New York. The Burger King Halloween scare involved dressing up the restaurant in white sheets featuring design elements from the McDonalds restaurant chain. A golden arch becomes the ghost’s eyebrows. The sign reads, “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”
GiffGaff End The Nightmare: U.K. mobile brand Giffgaff has launched “The Music Box”, the latest in a series of Halloween-themed commercials. The GiffGaff End The Nightmare commercial compares the classic two-year phone contract to being being trapped in a nightmare. A woman is caught up in a series of horror moments after she sets the dial on her music box to two years. Her nightmare sequence is inspired by various horror films, including the recent Netflix series “Stranger Things”.
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M: LinkedIn released its Q3 2016 earnings report, showing a 23-percent year-over-year increase for the quarter, with $960 million in revenue. According to the announcement, the site grew its member base by 18 percent year over year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that more than 60 percent of all traffic to LinkedIn is now on mobile.