The Japan based LINE Messenger, the mobile messaging app backed by Line Corp, a unit of South Korea’s biggest Internet search provider NHN Corp has revealed that it has 18 million registered users in India across Android, iOS and BlackBerry platform.
Launched in second quarter of 2013, Line further states that it is aiming to touch 50 million users mark in India by December this year as it witnesses strong month-on-month growth, driven by robust demand for free messaging services.
Globally the three-year-old company has operations in 230 countries and regions, thereby engaging with 470 million registered users. The company has also announced today that 63 of its apps have seen a cumulative total of 1 billion downloads to date. Among these, 13 of them (other than Line) have passed the 10 million download mark.
The Line family includes apps for communication, digital content, game, tools and media like camera app Line camera, the online avatar community Line Play, and the gaming service Line Game. Line Camera, the photo app complementing the core Line app, has soared to over 90 million downloads while Line Pop and Line Pokopang has been downloaded over 43 million and 34 million times, respectively.
While Line has been known for its Stickers as the strongest source of revenue generation but 60% of revenue comes from apps for Line. In its latest earnings for the first quarter of 2014 Line generated a total sales of 14.6 billion yen ($143 million).
In India, Line recently joined hands with Bollywood movie promotions, a path that has been already walked by WeChat India. Line tied up with the latest Bollywood comedy movie, Humshakals and released a co-branded TVC. Line also created an official account and stickers for fans to have fun.
Prior to this Line India had tied up with Groupon India to provide daily deals through an official account ‘Groupon Freebies’ on LINE. Besides it has partnerships with Jabong, Sony and FoodPanda.