LimeRoad, a social shopping platform that specifically targeted woman in India plans to go global. According to a story reported by The Economic Times, LimeRoad plans to expand its operations and wants to target the US and UK market from the coming June-July. In all the social commerce platform also plans to expand its operations in 23 countries, including the US and UK, which would happen in the coming months.
Listing the reasons of the massive expansion, Suchi Mukherjee, Founder and CEO of LimeRoad expressed that the developed markets such as UK and US offer a very promising opportunity to tap the growing market of online women buyers.
Talking on the investment part, the platform which already had secured $5M in Series A funding last year is on the look out for funds but not in a hurry, said Mukherjee. She further added,”We are weighing our options and will seek such offers based on these issues.”
In less than a year, the portal has given positive signs with this massive global operational roll out. LimeRoad is an ecommerce portal launched on October 18, 2012 with a layer of social behavior topped over it. The portal which was reviewed at our end lets you discover that perfect top, share it with your Facebook friends, get a second opinion and buy it only if it gets a nod from all your friends. Exactly the way women prefer to shop!
Social commerce has been a market that has been catching up slowly. LimeRoad is not alone in the market but has the company of startups like Exprestore, ShopSocially, Badhai, 99presents – but some differ in their models or are not purely social commerce. Some curate gifts based on your interests, some help you in group buying with the help of Facebook friends, while some of them just use the Facebook login and sharing option.
What makes LimeRoad stand out of the crowd is its niche to target women and wrapping the social layer completely over the ecommerce platform – a trend that will be adopted, sooner or later by others too.