Monday got interesting; here is the winning list of the LI Content Marketing Awards 2017.
Late in August, we had launched the first edition of “LI Content Marketing Awards”, the online award show judged by the Lighthouse Insights team, had invited submissions for digital content marketing work executed by brands and agencies in the last 12 months.
In the first edition of our online content marketing awards, we received a healthy participation from agencies and brands. Before we reveal the winning list, here are the parameters on which Lighthouse Insights founding team judged all the case studies:
Submission of case studies: We give a lot of weightage to understanding the efforts participating agency/brand takes while submitting the case study. How good was the case study explained while sticking to our format.
Case study category: This year we introduced 16 categories, so that participants have no difficulty in matching their case study to the right category. While it was a good thing for competing brands and agencies but the job became more difficult. So we took into consideration how aligned were the case studies to the categories they were submitted under.
Parameters for case studies: We rated all the case studies individually on parameters like – a. Business Objective, b. Strategy and how effective it was, and c. Matching results to objectives. Also, parameters like Innovation and Creativity were also taken into consideration.
Without any more delay, please find the winning list below.
Do keep in mind that in an effort to avoid discrimination, we don’t have different levels of winners such as gold, bronze and silver. In some categories you will find more than one winner and in some only one winner. The purpose is to stick to our objective – award the best Indian content marketing campaigns.
Thank you to all participants and good luck!