Henkel Cleaning Brand Persil ProClean To Make Debut Appearance At Super Bowl 50: Henkel, the parent company of brands like Dial soap, Renuzit air freshner and Right Guard antiperspirants, announced today that it would be using the Super Bowl to launch its 2016 ad campaign for Persil ProClean laundry detergent.
Not Everything Should Stay in the Family: Amnesty International in Peru is running an integrated advertising campaign raising awareness of the need to address sexual abuse of children in the home. Print and online elements of the campaign, launched in late 2014, use family trees to reveal the chilling sexual connections between abusive adults and children. “Not everything should stay in the family. In Peru more than 50% of sexually abused children are victims of a relative. Help to stop it at amnistia.org.pe”.
Facebook Audience Network Opens Up To Mobile Web: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just apps. News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta.
Microsoft Launches A Bing-Powered News App For iOS Devices, News Pro: Microsoft today unveiled yet another application aimed at iOS users, with the launch of a news application that greatly resembles Apple’s own News application that comes built into iOS 9. Called “News Pro,” Microsoft’s app aims to offer readers a personalized experience by connecting them to articles that match their current interests, while also uncovering other sites and stories they may like.
Google Takes On Twitter By Integrating Real-Time Responses From Presidential Candidates Into Search Results: Google announced today that it will begin testing an experimental feature will allow presidential candidates to respond to issues brought up during the Republican debate in real-time directly in Google’s search results. The search company says the feature is meant to “level the playing field” as it lets the candidates share their ideas or positions – even if they didn’t have a chance to on stage.
Agency vows to stop objectifying women with #WomenNotObjects campaign: Can a two-and-a-half minute video eliminate decades of objectifying women in advertising? That’s the idea behind #WomenNotObjects, a new campaign from agency exec Madonna Badger.
Twitter Names Leslie Berland CMO: A new CMO has been announced at Twitter. Leslie Berland has been named the company’s new chief marketing executive.
Periscope Is Now Livestreaming GoPro Footage: In a post this morning on Medium, the livestreaming app owned by Twitter announced the integration is available for iPhone users. A post on GoPro’s website also unveiled the news, foreshadowing what X Games fans might expect this week during the extreme winter sports competition in Aspen, Colo. The new feature is available on the GoPro Hero 4 camera, allowing users to switch back and forth between GoPro and iPhone cameras.
Marketers Can’t Target Ads to Twitter VIPs: If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not seeing these paid promotions, giving them a completely ad-free experience.
MINI Defy Labels: MINI USA is running “Defy Labels”, an integrated advertising campaign timed to coincide with the 2016 Super Bowl game on February 7. Serena Williams, Abby Wambach, Randy Johnson, T-Pain, Harvey Keitel, and Tony Hawk, are appearing in online ads in anticipation of the Super Bowl commercial, addressing moments in which they have been labelled. All six personalities are featured in long form interviews talking about labels, online at MINIUSA.com/defylabels.