Lenovo India, manufacturer of computer devices has decided to strengthen it’s presence in social media. Lenovo India is already active in the social media space has already seen fruitfull results from the digital media compared to the print and television campaigns. Nevertheless in its onging efforts the brand want’s to attract the Indian masses sitting over the social media sites and make Lenovo India a social savvy brand. The new responsibility has been awarded to a Bengaluru based digital media agency, 22feet. The move also means end of relationship with Mindshare Interaction and Media2Win, who were jointly managing the social media efforts for Lenovo India.
22feet, an independent digital solutions provider based out in Bengaluru and Mumbai bagged this bussiness deal eliminating two other agencies. 22feet will be developing exclusive, rich and engaging content of Lenovo India products for various social media sites in the form of various applications, videos and contests.The new engagement which would be lasting for a year will help Lenovo India to concentrate more on various social media arenas that today is being looked very closely by Indian business.
In-today’s time when every brand is trying to get a sweet pie of the customers time which he is spending online on social media. Lenovo India has made a right move of leaping ahead from social media presence to various modes of engagement. This will obviously help Lenovo India grow as a customer friendly brand not only offline as well as online too. We are happy to see such positive move by Lenovo India that will also enable other businesses to do some brain storming in the same space.