Lenovo Cinema Sleeve: Following on from the Lenovo Screen Jacket, here’s the Lenovo Cinema Sleeve. If a tablet has a video projector, why not make the tablet’s sleeve into a movie screen? Amsterdam agency Fitzroy invited local designers Gidon Krot and Hans Erik Wagenaar to design a prototype cinema sleeve for the Lenovo Yoga Tablet, a tablet with a built-in projector.
How PopSugar gets people to watch its Facebook videos for 30 seconds: PopSugar, which made video the centerpiece of its Facebook video strategy beginning in September, found that meant making some simple tweaks: make sure videos have an eye-catching video and on-screen text for silent viewing. Those changes helped the publisher greatly increase “real” views (30 seconds or longer) across its five categories.
NBC Sports uses Snapchat account to promote ‘Winter Classic’ hockey game: Hockey may not be as popular in the United States as it is in our neighbor to the north, but that may begin to change now that NBC Sports is using Snapchat to drum up interest for its “Winter Classic,” which airs New Year’s Day.
How Gawker Brings In Millions Selling Headphones, Chargers and Flashlights: Gawker Media, a network of websites known for pillorying the powerful in media, tech and politics, has helped sell millions of cable ties to readers looking to control their tangled messes of electronic cords.
How Medium is breaking Washington’s op-ed habit: Medium, the three-year-old online publishing platform run by one of the founders of Twitter, has spent much of its infancy assiduously courting members of the political class. The pitch is clear: Get your message out with none of the editorial interference that comes with old-school media.
Pretty Shady Sunscreen Claw Bus Shelter: Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. In a salute to the old-school ‘lucky grab’ crane arcade game, the custom-built JCDecaux Citylights dispenser panel – installed at Bondi Beach – is operated by a mechanical claw.