L&K Saatchi and Saatchi’s Parul Arora Joins Facebook: Parul Arora, erstwhile, Executive Creative Director, L&K Saatchi and Saatchi has joined Facebook as Creative Strategist for the social media platforms Creative Shop. Facebook has confirmed the news to AdAge India.
LeEco Join Hands With Twitter: The advertising partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation. With Twitter tie-up, LeEco will be the first Chinese brand to get access to First View, a new video-based advertising product from Twitter.
TVS Victor rides on comfort: TVS Motors has played on the long lasting smile for its new campaign for its two-wheeler brand TVS Victor. Reinstating the long lasting smile through the tagline ‘Meelon Chalti Muskaan’, the 52-second film has been conceptualised and executed by McCann WorldGroup. The company has rolled out its much awaited motorcycle, TVS Victor in an all-new avatar.
Tinder goes the ‘Sanskari’ way to connect with Indian audience: Dating app Tinder, which recently released their new communication for the Indian audiences on Facebook has caused a stir across social media channels.
[email protected] India appoints AnkushTalwar as Head – Analytics & Insights: [email protected] India has announced the appointment of Ankush Talwar as Head – Analytics & Insights. An Analytics Leader with Flipkart before joining [email protected], Talwar has 12+ years of Data Science, Analytics and Insights experience. At Neo, he will develop and scale the analytics capabilities for Digital and performance media.
Maggi Hot & Sweet creates a quirky spot for their latest TVC: Nestle India recently launched their new campaign ‘Maggi Hot and Sweet Tomato Chilli sauce’-It’s different’ with actor Javed Jaffrey, who has been synonymous with the brand ever since their first campaign. The ad also features actor Nawazuddin Siddiqui for the very first time.
Network 18 appoints Santosh Menon as Chief Content Officer: Network 18 has appointed Santosh Menon as Chief Content Officer. Prior to this, Menon was Deputy Executive Editor of The Economic Times. As head of news, he oversaw the daily news management and was part of core team of editors driving its strategic direction.
Ad-tech company Criteo expands its operations to India: Nasdaq-listed Criteo, an ad-tech company headquartered in France has expanded its operations to India. The company has opened its first office in Gurgaon, with a 10-member team. The firm plans to increase its clientele in the emerging business sector by specifically targeting the ecommerce segment.