2015 was the year of real time content, in 2016 the trend is getting bigger and crazier. Yesterday we saw how brands used their creative cells to produce some interesting real time visuals on Leonardo Dicaprio’s Oscar win. (Read – Leonardo DiCaprio Finally Finds Love With Oscars And Brands Don’t Miss The Opportunity For Real Time Content)
Yesterday was the 29th of February, the leap year day, the one extra day that emerges every four years. While it might be one more normal working day for most of us, brands along with their agencies created some thoughtful visuals and GIFs. Not many grabbed the opportunity of celebrating Leap Year 2016 on social media with fans. However, the interesting use of visuals, specially the GIFs clearly reflect the growing usage of GIFs to tell stories in one frame at a time. (Read – How Gifs Help Brands Tell Stories One Frame At A Time)
Here is a list of brand visuals/gifs we felt did a decent job the extra leap year day. If you find some more that are exciting and deserve to be added to this list then share the link in the comments section right below the article.