Lay’s Rolls Out its New Campaign ‘Love to Love it’: It’s still a month to go for Valentine’s Day but Lay’s is already ready to celebrate love albeit in a quirky way through its new campaign – ‘Love to Love it’. It celebrates the love for the great taste of Lay’s in a way that is edgy, humorous and will appeal to the Indian youth.
Datsun Attempts at Connecting with Aspirational Indians: Datsun, an 80-year-old car brand, has launched a new brand campaign in India called #ISayYes. The multimedia, multiplatform campaign kicked off with a teaser video online, and is just the first of many initiatives.
Nitin Karkare elevated to CEO FCB ULKA: Rohit Ohri who formally took over his role of Group Chairman & CEO, FCB Ulka this month, has already started putting things in place at the agency. As what seems like a first step in this direction, Nitin Karkare has been elevated to CEO FCB Ulka from his role as COO – Mumbai Group and Bengaluru, FCB Ulka.
Former Ogilvy execs Navin Talreja, Kawal Shoor launch ad agency The Womb: Navin Talreja and Kawal Shoor, who had quit Ogilvy & Mather in April last year, have launched a new ad agency, The Womb. At the time of their exit from Ogilvy, Shoor was the national head of planning while Talreja was the president at Ogilvy.
Skore logs into female spunk: Conceptualized by McCann, Skore’s new campaign for its new 2.0 range flaunts a gutsy approach with a spunky pair of women.
Colors and Project Equal Rights Music celebrate wings of freedom with Kabootar, a Peace Anthem: On the occasion of India’s 67th Republic Day, Colors, in association with Project Equal Rights Music, will spread a message of goodwill and amity with the launch of Kabootar – A Peace Anthem. The song will be launched on Colors’ digital and social media platforms reaching out to over 13 million followers and subscribers on January 26, 2016.